PUBLISHED DATE: 2025-04-17 02:49:53

Research: 3rd Global Banking Benchmark Study | Publicis Sapient

3rd Global Banking Benchmark Study

How Banks Are Spearheading Digital Transformation

Unlock analysis, insights and key takeaways from 1,000 senior banking leaders across global economies.
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AI: accelerator of digital transformation

Since its inception in 2021, our longitudinal Global Banking Benchmark Study has been dedicated to uncovering the shifting priorities, goals and challenges of digital transformation within the financial services sector. This year’s survey reveals that AI dominates banks’ digital transformation plans, signaling that banks’ adoption of AI is on the brink of change. While banking leaders find digital transformation more challenging than they did when we conducted this survey two years ago—due to budget constraints, regulatory challenges and lack of operational agility—they are looking to digital to improve the bottom line.
In the latest edition of GBBS, we explore: Read our latest Global Banking Benchmark Study
Unlock exclusive insights and elevate your digital transformation strategy.
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Report

Digital by Default: Retail Banking in the era of Gen AI

Customers demand tailored digital journeys that speak to their individual needs. This isn't about following a fleeting trend; it's about reshaping banking for a world that prizes both speed and a personal touch.
Read our new retail banking report and embrace Gen AI for a human-centered future.
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Report

Shift from Selling to Solving in Commercial Banking

Commercial banks that move away from product centricity serve customers better. Focusing on customer needs over selling products increases engagement and increases loyalty.
Read our new report and uncover the building blocks to make it possible.
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Our findings at a glance

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“AI, machine learning and Gen AI are both the focus and the fuel of banks’ digital transformation efforts. The biggest question for executives isn’t about the potential of these technologies; it’s how best to move from experimenting with use cases in pockets of the business to implementing at scale across the enterprise.”
Dave Murphy , Financial Services Lead, International, Publicis Sapient
“Regulatory compliance is the biggest challenge we see for banks adopting Gen AI. But with the right guardrails and threat modeling, banks can take advantage of massive productivity improvements that drive downstream cost savings.”
David Donovan , Financial Services Leader, North America, Publicis Sapient

How far have banks come since 2021?

As you delve into our latest GBBS findings, take a moment to revisit the insights from our earlier surveys to uncover the evolution of our industry and the shifts in the banking leaders’ approaches to digital transformation.
Download the first edition
Download the second edition
Dive into our GBBS findings in a one-on-one meeting
Discover the key DBT focus areas for your bank and learn how our tailored solutions align with the latest GBBS insights to help you surpass transformation leaders.
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Digital transformation: What’s next where you are?

Check out our regional infographics for the inside story from banking leaders in your region.

Talk to us about accelerating your digital transformation journey

Find out how Publicis Sapient can help your organization realize a digital-first future, faster.