Generative AI for Financial Services: Transforming Compliance, Risk, and Customer Experience with AWS
In the rapidly evolving financial services landscape, institutions face mounting pressure to modernize operations, manage risk, ensure regulatory compliance, and deliver hyper-personalized customer experiences. Generative AI, powered by Amazon Web Services (AWS), is emerging as a transformative force—reshaping how banks, insurers, and capital markets operate and compete. Publicis Sapient, recognized for its AWS Generative AI and Financial Services Competencies, stands at the forefront of this revolution, delivering tailored solutions that drive measurable business outcomes for the financial sector.
Proven AWS Expertise for Financial Services
Publicis Sapient’s achievement of the AWS Generative AI Competency and AWS Financial Services Competency underscores its deep technical expertise and industry-specific knowledge. These designations recognize Publicis Sapient’s ability to deliver large-scale, cloud-native, and AI-led digital transformation for financial institutions. Leveraging AWS technologies such as Amazon Bedrock, Amazon SageMaker, and Amazon Q, Publicis Sapient helps clients modernize core banking processes, optimize capital markets, and enhance payment systems—all while maintaining the highest standards of security, compliance, and operational resilience.
Addressing Compliance and Risk with Generative AI
Regulatory compliance and risk management are central challenges for financial institutions. Generative AI solutions from Publicis Sapient, built on AWS, enable organizations to:
- Automate and streamline compliance workflows: AI-driven document processing and intelligent data extraction reduce manual effort, improve accuracy, and accelerate regulatory reporting.
- Enhance risk detection and mitigation: Advanced machine learning models analyze vast datasets in real time, identifying anomalies, potential fraud, and emerging risks faster than traditional methods.
- Ensure data privacy and governance: Solutions like the Unified Audience Accelerator (PS360) leverage AWS Clean Rooms to enable secure, privacy-compliant data collaboration—empowering financial institutions to gain insights without exposing sensitive information.
Hyper-Personalized Customer Experiences
Today’s customers expect seamless, personalized interactions across every touchpoint. Publicis Sapient’s generative AI solutions, powered by AWS, help financial institutions:
- Deliver tailored product recommendations and financial advice: AI models analyze customer behavior and preferences to provide relevant, timely offers and guidance.
- Automate customer service and support: Generative AI chatbots and virtual assistants resolve queries efficiently, improving satisfaction and reducing operational costs.
- Create unified, 360-degree customer profiles: By aggregating data from multiple sources, institutions can better understand and anticipate customer needs, driving loyalty and trust.
Real-World Impact: Measurable Outcomes
Publicis Sapient’s AWS-powered generative AI solutions have delivered tangible results for leading financial organizations:
- A major wealth management firm partnered with Publicis Sapient to build a contextual search experience that ingests real-time financial data, improving advisor productivity and client guidance. Migrating this solution to AWS enabled the firm to scale securely, reduce search response times by 80%, and achieve a 90%+ satisfaction rate among advisors.
- Unified Audience Accelerator (PS360): This accelerator allows financial institutions to securely match and analyze datasets across AWS and Salesforce, unlocking rich audience insights and new revenue opportunities while maintaining strict privacy compliance.
Enterprise-Ready Platforms and Accelerators
Publicis Sapient’s proprietary platforms, such as Bodhi and Sapient Slingshot, are built on AWS to accelerate generative AI adoption:
- Bodhi: An enterprise-grade AI/ML ecosystem leveraging Amazon SageMaker and Amazon Bedrock, Bodhi automates workflows, enhances decision-making, and delivers real-time insights across compliance, risk, and customer engagement.
- Sapient Slingshot: This AI-powered platform accelerates legacy modernization and software development, enabling financial institutions to bring new digital products and services to market faster and more securely.
Why Publicis Sapient?
- Industry Recognition: Named a Leader in the IDC MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment, Publicis Sapient is trusted for its breadth of industry experience and high-quality personnel.
- Integrated SPEED Framework: Strategy, Product, Experience, Engineering, and Data & AI—delivering end-to-end transformation tailored to the unique needs of financial services.
- Outcome-Driven Approach: Every solution is designed to deliver measurable business value, from operational efficiency and cost savings to enhanced customer trust and regulatory compliance.
- Commitment to Security and Compliance: Solutions are architected to meet the highest standards of data privacy, security, and regulatory requirements, giving financial institutions confidence in their AI-driven transformation.
Accelerate Your Financial Services Transformation
As the financial sector navigates increasing complexity and competition, generative AI—powered by AWS and delivered by Publicis Sapient—offers a proven path to innovation, efficiency, and growth. Whether your organization is seeking to modernize compliance processes, strengthen risk management, or deliver next-generation customer experiences, Publicis Sapient is your partner for end-to-end digital transformation in the age of AI.
Ready to transform your financial institution with generative AI? Connect with Publicis Sapient to explore how AWS-powered solutions can help you lead in the digital future.