In today’s retail landscape, transformation is not just an option—it’s a necessity. The convergence of generative AI and cloud technologies is redefining how retailers operate, engage customers, and drive growth. Publicis Sapient, recognized as a Leader in the IDC MarketScape: Worldwide Professional Services for Retailers 2024 Vendor Assessment, is at the forefront of this revolution, leveraging AWS-powered generative AI and cloud solutions to help retailers future-proof their businesses and deliver exceptional customer experiences.
Retailers face mounting pressure to adapt to rapidly shifting consumer expectations, supply chain disruptions, and the relentless pace of digital innovation. Success now hinges on the ability to harness data, automate operations, and personalize every interaction—at scale. Generative AI, powered by robust cloud infrastructure, is the catalyst enabling this transformation.
Publicis Sapient’s deep partnership with AWS, underscored by its AWS Generative AI Competency and Premier Tier Services Partner status, empowers retailers to:
Generative AI models, deployed on AWS, analyze vast datasets—from market trends to real-time sales and competitor activity—to recommend optimal pricing and inventory strategies. This enables retailers to respond instantly to market changes, maximize margins, and reduce stockouts or overstock situations.
Today’s consumers expect tailored recommendations and offers across every touchpoint. Publicis Sapient’s AI-powered solutions, such as Bodhi—an enterprise-grade agentic AI ecosystem built on AWS—enable retailers to deliver individualized product suggestions, content, and promotions. This drives higher conversion rates, increases basket size, and fosters long-term loyalty.
Retailers can leverage generative AI to forecast demand, automate replenishment, and optimize logistics. By integrating data from across the value chain, AI-driven insights help reduce costs, improve fulfillment speed, and enhance resilience against disruptions.
Modern retail is omnichannel by default. Publicis Sapient’s solutions unify data from online, in-store, and mobile channels, enabling retailers to orchestrate consistent, context-aware experiences. Tools like the Unified Audience Accelerator (PS360) for Salesforce Data Cloud and AWS Clean Rooms empower secure, privacy-first collaboration and audience insights, supporting targeted marketing and accurate attribution.
Publicis Sapient’s AWS-powered solutions have delivered measurable outcomes for leading retailers and consumer brands:
Retailers choose Publicis Sapient for:
As the retail sector continues to evolve, the intersection of generative AI and cloud infrastructure will be the engine of sustained innovation. Publicis Sapient’s advanced AWS-powered solutions enable retailers to:
Retailers ready to lead in the digital future are partnering with Publicis Sapient to accelerate their transformation journeys. Discover how generative AI and cloud can help your business rise to the challenge—delivering the experiences, efficiency, and growth that define modern retail success.
Ready to accelerate your retail transformation? Connect with Publicis Sapient to explore how AWS-powered generative AI and cloud solutions can help you achieve your vision for the future of retail.