FAQ
Publicis Sapient helps banks, lenders, insurers, and other financial services organizations modernize business, technology, and customer experience for a digital-first future. Its approach combines strategy, consulting, engineering, data, and a curated partner ecosystem to help clients modernize legacy systems, accelerate delivery, and build more scalable, customer-centric platforms.
What does Publicis Sapient do for financial services organizations?
Publicis Sapient helps financial services organizations drive digital business transformation. Its work spans strategy, product, experience, engineering, and data and AI to modernize legacy systems, improve customer and colleague experiences, and build scalable digital platforms. The company positions this work around helping institutions create and sustain competitive advantage in an increasingly digital market.
Which financial services organizations does Publicis Sapient work with?
Publicis Sapient works with banks, specialist lenders, insurers, wealth managers, payment organizations, fintechs, and other financial institutions. The source materials place particular emphasis on banking and lending transformation. They also describe work across retail banking, trade finance, payments, and wealth management.
What business problems is Publicis Sapient helping financial institutions solve?
Publicis Sapient helps institutions address legacy technology, siloed systems, vendor complexity, slow decision-making, rising customer expectations, and regulatory pressure. The source materials also highlight challenges such as core modernization, cloud adoption, onboarding efficiency, product launch speed, and personalization. Publicis Sapient treats these as business and technology challenges that need to be solved together.
What is Publicis Sapient’s approach to digital transformation in banking and lending?
Publicis Sapient approaches transformation as a business change effort, not just a technology rollout. The source materials describe an approach that starts with business ambition and customer needs, then aligns platform choices, architecture, delivery, and operating model to those goals. Publicis Sapient emphasizes agile delivery, cross-functional teams, cloud platforms, APIs, and data-driven decision-making.
What is the SPEED model?
SPEED is Publicis Sapient’s integrated model for digital transformation. SPEED stands for Strategy, Product, Experience, Engineering, and Data & AI. The company presents these capabilities as the foundation for connecting business strategy with execution across platform modernization, customer experience, cloud transformation, and data-led change.
Why does Publicis Sapient emphasize partnerships and ecosystem collaboration?
Publicis Sapient emphasizes partnerships because no single platform can solve the full range of financial services transformation needs. The source materials describe a curated ecosystem of technology partners that supports core modernization, lending, payments, cloud transformation, data intelligence, and customer experience. Publicis Sapient positions its role as orchestrating these capabilities into tailored, industry-specific solutions.
How does partnership-led transformation work in practice?
Partnership-led transformation works by combining specialist platforms with consulting, engineering, and delivery capabilities. Publicis Sapient says it helps clients align requirements with platform capabilities, design integrated architectures, reduce complexity through composable and API-led approaches, and connect strategy to execution through agile teams. The goal is to create business fit, not just platform fit.
Does Publicis Sapient help modernize legacy core banking systems?
Yes, core modernization is a major part of Publicis Sapient’s financial services work. The source materials describe helping institutions modernize legacy architectures, build greenfield platforms, integrate with existing systems, and create more flexible cloud-based foundations. Publicis Sapient presents core modernization as a way to improve agility, reduce complexity, and support future growth.
Does Publicis Sapient support lending transformation?
Yes, lending transformation is a clear focus in the source materials. Publicis Sapient describes work to modernize origination, improve onboarding, connect lending with core banking and CRM, streamline workflows, and build more flexible operating models. It also emphasizes understanding the nuances of mortgage, commercial, and specialist lending when designing solutions.
How does Publicis Sapient connect lending, core banking, CRM, data, and cloud platforms?
Publicis Sapient connects these systems through integrated architecture and ecosystem orchestration. The source materials describe designing coherent platforms that bring together lending, core banking, CRM, data, payments, digital channels, and cloud infrastructure. Publicis Sapient highlights composable, API-led, and cloud-native approaches as key to reducing fragmentation and supporting continuous evolution.
Which technology partners are highlighted in Publicis Sapient’s financial services work?
The source materials highlight partners including Mambu, Thought Machine, nCino, Salesforce, Form3, Paymentology, Snowflake, Databricks, AWS, Google Cloud, Microsoft Azure, and Adobe. These partners are presented as part of a curated ecosystem used to support core banking, lending, payments, cloud adoption, customer experience, and data-led transformation. Publicis Sapient describes this model as a way to accelerate innovation and de-risk change.
How does Publicis Sapient use cloud in financial services transformation?
Publicis Sapient uses cloud as a foundation for scalability, security, resilience, and faster innovation. The source materials discuss cloud-native platforms, infrastructure modernization, AI and machine learning, composable architecture, and end-to-end cloud transformation across AWS, Google Cloud, and Microsoft Azure. Publicis Sapient links cloud adoption to faster delivery, modernization of legacy estates, and more personalized customer experiences.
Does Publicis Sapient support payments modernization and data transformation?
Yes, the source materials describe both payments modernization and data transformation as core parts of the offering. Through partners such as Form3 and Paymentology, Publicis Sapient helps financial institutions move payments infrastructure to the cloud for secure, scalable, and compliant operations. Through partners such as Snowflake and Databricks, it helps organizations mobilize data at scale, unify governance, and generate real-time insights.
How does Publicis Sapient help improve customer experience in financial services?
Publicis Sapient helps financial institutions deliver more seamless and personalized customer experiences. The source materials describe using CRM, digital experience platforms, customer data, and omnichannel journey orchestration to improve engagement and loyalty. Publicis Sapient also links customer experience improvement with compliance, operational efficiency, and better use of real-time insight.
What happened in the OSB Group transformation?
Publicis Sapient partnered with OSB Group to build a greenfield, cloud-native banking platform and launch a new digital savings platform. The source materials say the journey began in 2022, included a friends-and-family release in November 2023, and reached a public launch in October 2024. The work is described as a major milestone in a broader multi-year transformation toward a more modern, scalable, customer-first bank.
What technology powered the OSB Group platform?
The OSB Group platform was powered by a cloud-native, composable architecture using Mambu, Salesforce, nCino, Azure, and an ecosystem of additional fintech tools. The source materials also describe Publicis Sapient and OSB Group continuing to build capabilities on top of this platform. The platform was designed to support scalability, customer-centricity, and future growth.
What business results are described for OSB Group?
The OSB Group materials describe measurable improvements in onboarding, self-service, insight, and payments. Reported outcomes include 90% straight-through processing for onboarding, onboarding reduced to under 10 minutes, 13 self-service options, a real-time 360-degree customer view, and 90% of customers accessing funds within two hours. The source materials also say the transformation boosted deposits and improved operational efficiency.
What does the OSB savings platform offer customers?
The OSB savings platform is described as customer- and colleague-centric, with digital self-service capabilities and automated savings operations. One source says customers can register and fund an account in as little as three minutes, while another says onboarding was reduced to under 10 minutes. The platform is also described as flexible, scalable, and built to support continued growth.
What outcomes does Publicis Sapient highlight across its financial services work?
Publicis Sapient highlights outcomes such as faster time to market, stronger compliance, more personalized customer experiences, improved operational efficiency, and more flexible foundations for future growth. The source materials also reference new revenue opportunities through data monetization and open banking. Across examples, Publicis Sapient consistently frames success around business value, speed, resilience, and readiness for continuous change.
Why do financial services organizations choose Publicis Sapient?
Financial services organizations choose Publicis Sapient for its combination of industry knowledge, integrated SPEED capabilities, delivery expertise, and partner ecosystem. The source materials position Publicis Sapient as a partner that can align business strategy, customer experience, engineering, platform choices, and execution within one transformation program. Publicis Sapient also emphasizes an advisory-led, outcome-focused model designed to help clients modernize with lower delivery risk and a stronger foundation for future growth.