Publicis Sapient and Adobe can help your organization scale content creation through streamlined workflows, unified intelligence, and process and content automation capabilities. With our approach, you can realize reduced costs, accelerated time to market, optimized content performance, and improved employee satisfaction and retention.
By connecting data, content, and activation—all supported by an agile operating model—we help you deliver an intelligent content supply chain. Publicis Sapient and Adobe empower brands to supercharge their content supply chain activation by injecting AI and GenAI capabilities, enabling the promise of personalization at scale.
As you strive to scale your personalization efforts across business dimensions, channels, geographies, and outreach, there is unrelenting pressure on content and marketing operations. More than ever, you may be experiencing disconnected and fragmented content development, production, management, and operations processes, which strain your already stretched content supply chain.
To deliver effective personalized content without a cavalry of extra resources, your marketing operations need to be efficient across the entire content lifecycle. To establish an intelligent content supply chain, it is essential to connect data, content, and activation, supported by an agile operating model that spans the entire content lifecycle and is supercharged by injecting AI/GenAI capabilities at appropriate points across planning, asset production, and activation.
Together with Adobe, we can help you realize a connected content supply chain and achieve significant benefits across the following areas:
The imperative for change: The organization recognized the need for a transformative change in their Workflow Management system to optimize compliance processes on a global scale and enhance operational capabilities in line with their Digital Vision. A key requirement was securing all marketing material in immutable storage for a specified duration. The stored information needed to be easily indexable, searchable, and accessible for audit purposes. Additionally, there was a need to enhance or develop new workflows to accommodate evolving business processes. The ultimate objective was to establish a unified global platform capable of supporting regional requirements.
The transformative solution: To address the challenges in managing global marketing operations workflows across distribution channels, the organization implemented a new MarTech architecture with Adobe Workfront at its core. Workfront is now used to manage all compliance, creative services, marketing operations, and firm approval workflows across distribution channels. All digital assets requiring compliance approval are routed through Workfront and stored with associated metadata for compliance needs. This solution has fostered efficient collaboration among teams and significantly reduced manual overhead, enhancing workflow management. Overall, this transformation has enabled the organization to optimize its marketing processes and achieve greater operational efficiency.
The business impact:
The imperative for change: Using a separate tool for project management while managing content reviews within Workfront led to redundancies in processes and information, making the flow of information between the two platforms challenging and inefficient. The organization recognized the need for a solution that could centralize and streamline project management and content approval workflows in a single platform. This consolidation would enhance efficiency and increase opportunities for end-to-end process automation and re-engineering.
The transformative solution: Workfront serves as a centralized platform that seamlessly organizes all processes within the organization. By creating a pyramid structure of company portfolios and programs, thousands of projects from different teams, business segments, and geographical locations are effectively managed. This structure enables the derivation of key organizational metrics related to budget, cost, delivery, quality, and resource utilization at the team, program, and portfolio levels.
The integration of Workfront Fusion has facilitated seamless process re-engineering within the organization, allowing for the creation of insightful Power BI dashboards for senior stakeholders. This integration has greatly improved workflow efficiency by enabling seamless content reviews, feedback loops, debug tracking, issue management, change requests, and approvals within respective projects. As a result, information redundancies have been significantly reduced, leading to increased overall efficiency.
The business impact:
Publicis Sapient is a 12+ year Adobe partner. We bring deep experience decoding your business challenges and implementing Adobe solutions that fit into your technology ecosystem. Our skilled teams bring industry expertise, extensive knowledge of the entire Adobe suite, and proven approaches for delivering measurable value fast.
We have several accelerators to support creating your personalization strategy, executing use cases, and building and scaling personalization capabilities. Our complementary portfolio of customer engagement solutions supports you wherever you are in your personalization and broader customer engagement journey. Together with Adobe, we enable brands to deliver personalized omnichannel experiences and build customer loyalty that leads directly to incremental earnings and customer lifetime value.
For more information, visit publicissapient.com/partnerships/adobe.
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain a competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.