PUBLISHED DATE: 2023-08-11 01:05:41

We surveyed more than 6,700 consumers globally and learned that people are willing to share their data in exchange for certain advantages.

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Access the full report to learn more about Publicis Sapient’s research on global consumers, their opinions on customer data and why, how and when they are willing to share it with organizations.

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• Kyle Becker
  Director of Business Development, Customer Data
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• Craig Hooper
  Director of Business Development, Customer Data
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Relevant Links

• Publicis Sapient Customer Data Survey 2023
• Regional Deep Dive: Customer Data Attitudes and Value Exchange in EMEA and APAC
• Industry Spotlight: Data Sharing and Customer Trust in Retail
• L’échange de valeur des données en Europe : Construire la confiance à l’ère du numérique (Europe)
• El Intercambio de Valor de los Datos: Construyendo Confianza y Crecimiento en América Latina (LATAM)