In today’s rapidly evolving retail landscape, the line between digital and physical shopping experiences has all but disappeared. Consumers expect to move seamlessly between online platforms, mobile apps, and brick-and-mortar stores—often within a single shopping journey. For retailers and consumer brands, delivering a unified, high-quality content experience across all these touchpoints is no longer a differentiator; it’s the baseline for relevance and growth.
Recent shifts in consumer behavior have made omnichannel engagement the new standard. Research shows that 75% of U.S. consumers now interact with brands across both digital and physical channels, leveraging options like curbside pickup, same-day delivery, and endless aisle solutions. However, the real challenge for brands is not just offering these features, but integrating them into a cohesive, data-driven ecosystem that delivers consistent value and messaging everywhere the customer engages.
At Publicis Sapient, we help leading retailers and consumer brands navigate this complexity by synchronizing product information, promotions, and brand messaging across every channel—online, in-store, mobile, and beyond. Our approach ensures that your brand story, product details, and offers are always accurate, relevant, and engaging, no matter where your customers choose to shop.
A seamless omnichannel experience starts with unified content operations. We help brands break down organizational silos, enabling marketing, merchandising, and store teams to collaborate on a single source of truth for product information and brand messaging. This ensures that:
Modern consumers expect personalized experiences, whether they’re browsing online or walking into a store. By leveraging unified data platforms and AI-driven insights, we enable:
Physical retail is far from obsolete—in fact, it’s a critical part of the omnichannel journey. We help brands transform stores into connected experience hubs by:
Speed and agility are essential in today’s retail environment. Our sprint-based content production model accelerates time to market by up to 50%, enabling rapid creation, localization, and syndication of content across hundreds of SKUs and retail sites. Continuous optimization—powered by real-time analytics and A/B testing—ensures that messaging, imagery, and offers are always performing at their best.
Our work with global retailers and consumer brands demonstrates the tangible business impact of omnichannel content excellence:
What sets Publicis Sapient apart is our holistic, SPEED-driven approach—integrating Strategy, Product, Experience, Engineering, and Data. We partner with clients to:
In a world where change is the only constant, Publicis Sapient helps retailers and consumer brands not just adapt, but lead—unlocking new sources of value, building future-ready business models, and creating experiences that help people thrive. Connect with us to learn how we can help your business deliver seamless, high-quality content experiences across every channel, driving engagement, loyalty, and sales in the new era of omnichannel retail.