Sapient Digital Commerce: Offering Summary
Solving Digital Transformation Challenges
- Optimize
We monitor and optimize content based on data to drive conversions and improve digital shelf visibility.
- Produce
We create data-driven and mobile-first content that improves visibility metrics and consumer engagement.
- Deploy
We launch content live on 200+ online retailers globally, across time zones and all available deployment and syndication platforms.
- Advise
We use our unique consumer data sourcing to create the best standards for visual and written content.
E-Commerce Content Marketing: Create High-Quality, Engaging Content
Our seamless process enables us to help clients shape content that is:
- Discoverable
We use metadata to move products to the top of search results, continually analyzing keywords to enable better findability and improve your organic search in line with media spend. More than 99% of our clients’ products moved up into the top five spots.
- Higher Quality
Using data-driven insights, we optimize content to meet shopper requirements and align with the myriad needs of different retailers, such as localization or technical specifications. All the content we develop is based on brand standards. Typical content benchmarks for our clients show a 58% lift in overall quality.
- Efficient
Our highly efficient processes speed up the entire content creation process, increasing our clients’ time to market by 50%. We create, optimize, and manage content at scale for organizations with 1,000+ SKUs, syndicating that content across hundreds of digital commerce sites.
Benefits of E-Commerce Content Marketing
- Increase sales by up to 58% with improved content
- Move your product page to #1 in organic search
- Improve lift from videos by 36% and images by 26%
What is a Sprint Model?
Content delivery is managed in 3-week sprint cycles, similar to factory production batches.
Quality Standards & Global Assets
- First-time-right global eContent.
- Asset Localization
Local adaptation while staying on brand.
- Syndication to Retailer
Deployment to retailer websites at scale.
Key Benefits of a Sprint Model
- Better volume planning and pipeline visibility
- Up to 50% faster time to market
- Clear roles and accountability
- One team with shared KPIs (agency + client)
How We’ve Made an Impact
Global Consumer Products Company
The Imperative for Change:
- Build capabilities to quickly create clear, concise, exceptional content that would improve conversions
- Put the most relevant and useful content in front of customers
- Establish and run end-to-end content operations
The Transformative Solution:
- Managed localized strategy playbooks to define the creative degree of freedom, asset creation, and localization
- Deployed high-quality, relevant content on retailer sites
- Continuous improvement of content informed by AB tests and insights on what converts
Business Impact:
- 50% increase in content time to market
- 350 SKU assets created every 3 weeks
- Built a content hub for 7 markets, 130 brands, and 120 retailers
Leading American Toy Company
The Imperative for Change:
- Become an intelligence-driven organization, having data inform decision-making and improve the ability to compete
- Increase content engagement and conversion rates across the company’s entire product portfolio and 50+ retailers
The Transformative Solution:
- Used syndication platforms Syndigo and Salsify, advanced shelf performance measurement, and a team of digitally native merchandisers
Business Impact:
- Increased content effectiveness in 12 markets
- Continuously optimized 20,000 product pages
Italian Multinational Food Company
The Imperative for Change:
- Create e-commerce guidelines at the category level for local geographies
- Protect brand integrity in the market while streamlining content adaptation
The Transformative Solution:
- Created digital commerce guidelines for localization that adhered to brand requirements and allowed for creative freedom
Business Impact:
- Improved e-commerce content quality across 1,000 products
- Established consistent branding in 20 international markets
What Sets Publicis Le Pont and Publicis Sapient Apart?
We use sprint models to quickly create valuable content for our clients worldwide. Our team has all the knowledge and experience under one roof to deliver comprehensive, scalable e-commerce content services. These include:
- Setting up and running end-to-end digital content operations: Adopting a global-to-local mindset and an efficient, effective content operation to maximize impact across markets and brands
- eContent golden rules: Building data-driven standards to follow for consistent creation of marketing material
- Automated content production: Providing faster content delivery at scale
- Content distribution and shelf performance management: Enabling daily content deployment, maintenance, and optimization across main e-commerce syndication platforms and directly on online retailer sites
- Retailer search strategy and written content optimization: Delivering a structured, winning approach to search optimization
- Improving digital presence and generating leads: Using strategies that align with the latest marketing trends
Let’s Connect
For more information, visit publicissapient.com/solutions/digital-commerce.
Why Publicis Le Pont and Publicis Sapient?
Publicis Le Pont is Publicis Groupe’s specialist marketing agency and one-stop hub for end-to-end, digital-first solutions with a consumer-first approach focused on speed and efficiency. Publicis Le Pont is a team of 800+ specialists launched in 2021 by Publicis Groupe Central & Eastern Europe. Publicis Le Pont connects the talent and capabilities of commerce, content and production, data and technology, and creativity, serving some of the world’s leading brands.
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain a competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data, which, combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.
For more information, visit publicissapient.com/solutions/digital-commerce.