The financial services sector stands at a pivotal crossroads, where the promise of generative AI (GenAI) meets the realities of stringent regulatory requirements, complex risk landscapes, and mounting operational pressures. As digital transformation accelerates, decision-makers in banking, insurance, and wealth management are seeking practical, proven approaches to AI adoption that not only drive innovation but also address the industry’s unique compliance and risk management needs. Publicis Sapient is at the forefront of this transformation, delivering generative AI solutions that are reshaping the way financial institutions operate, manage risk, and achieve regulatory compliance—while unlocking new efficiencies and value.
Financial institutions operate in one of the most highly regulated environments in the world. The need to comply with evolving regulations, manage operational and credit risk, and ensure data privacy and security is paramount. At the same time, these organizations are under pressure to modernize legacy systems, extract value from vast amounts of unstructured data, and reduce costs—all while maintaining the trust of customers and regulators alike.
Generative AI offers a powerful toolkit to address these challenges. By automating complex processes, enhancing data analysis, and enabling real-time insights, GenAI can help financial institutions:
Publicis Sapient’s leadership in generative AI is demonstrated through tangible outcomes for clients in the financial sector. For a multinational investment bank, Publicis Sapient implemented Microsoft 365 Copilot and advanced document imaging solutions. This initiative transformed the bank’s ability to process and manage unstructured data—such as emails and scanned documents—by automating data extraction, classification, and compliance checks. The result: significant improvements in process efficiency and cost savings in the tens of millions of dollars, all while strengthening the bank’s compliance posture.
In another example, Publicis Sapient partnered with a leading wealth management firm to build a contextual search experience that ingests real-time financial data from multiple sources. By migrating this solution to the cloud and leveraging AI-driven search and analytics, the firm was able to scale securely, reduce search response times by 80%, and empower over 20,000 advisors to deliver more timely, compliant, and personalized guidance to clients.
Generative AI enables financial institutions to automate the monitoring of regulatory changes, flag potential compliance breaches, and generate audit-ready reports. By leveraging platforms like Bodhi—Publicis Sapient’s enterprise AI ecosystem—organizations can deploy pre-vetted large language models (LLMs) and frameworks that are designed with enterprise-grade safeguards, data protections, and responsible AI principles. This ensures that AI-driven processes meet the highest standards of regulatory compliance and data governance.
AI-powered solutions can analyze vast datasets to identify emerging risks, model complex scenarios, and support real-time decision-making. Publicis Sapient’s SPEED framework (Strategy, Product, Experience, Engineering, Data & AI) ensures that risk management solutions are not only technically robust but also aligned with business objectives and regulatory requirements. For example, in collaboration with Google Cloud, Publicis Sapient designed a generative AI framework for a large bank that specifically addressed risk and compliance needs, boosting operational efficiency by up to 40%.
Legacy systems and manual processes are major sources of inefficiency and tech debt in financial services. Publicis Sapient’s AI-powered platforms, such as Sapient Slingshot, accelerate the modernization of core applications and automate repetitive tasks across the software development lifecycle. This shift to AI-led service models—sometimes described as “services-as-software”—enables faster innovation, cost savings, and greater operational agility, all while reducing reliance on manual labor and minimizing human error.
Publicis Sapient’s approach to generative AI is rooted in a deep understanding of the financial services landscape and a commitment to responsible, scalable innovation. Through strategic partnerships with leading cloud providers like AWS and Google Cloud, Publicis Sapient delivers solutions that combine advanced AI capabilities with enterprise-grade security, reliability, and compliance. The Bodhi platform, for instance, leverages Amazon SageMaker and Amazon Bedrock to offer clients a wide selection of models and robust data protections, giving organizations confidence and control as they scale AI across their operations.
A common challenge in the industry is moving beyond AI prototypes to production-ready solutions that deliver measurable business value. Publicis Sapient’s integrated SPEED model brings together cross-functional teams—spanning strategy, engineering, data science, and compliance—to ensure that AI initiatives are aligned with business goals, governed by best practices, and focused on outcomes. This holistic approach accelerates time-to-market, reduces risk, and ensures that generative AI is embedded within the broader digital transformation journey.
As the financial services industry navigates an era of rapid change, generative AI stands out as a catalyst for overcoming compliance, risk, and operational challenges. By partnering with Publicis Sapient, financial institutions can harness the full potential of AI to drive efficiency, enhance compliance, and unlock new sources of value—securely, responsibly, and at scale.
Ready to transform your organization with generative AI? Discover how Publicis Sapient can help you modernize, innovate, and lead in a highly regulated world.