Accelerating Retail Transformation: Generative AI and Cloud Solutions for the Modern Retailer

In today’s rapidly evolving retail landscape, the convergence of generative AI and cloud technologies is redefining how retailers operate, engage customers, and drive growth. As consumer expectations shift and competition intensifies, retailers must embrace innovation to remain relevant and resilient. Publicis Sapient stands at the forefront of this transformation, leveraging deep industry expertise, proprietary AI platforms, and strategic partnerships with leading cloud providers like AWS and Google Cloud to deliver measurable business outcomes for modern retailers.

The Power of Generative AI in Retail

Generative AI is no longer a futuristic concept—it is a practical engine for retail innovation. By harnessing advanced AI models, retailers can automate content creation, personalize marketing at scale, and accelerate the development of digital products and services. Publicis Sapient’s approach to generative AI is rooted in its SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—enabling clients to move from ideation to execution with unprecedented speed and impact.

Real-World Impact: From Personalization to Omnichannel Commerce

Personalized Marketing and Content Localization: For a leading global pharmaceutical company, Publicis Sapient deployed a scalable generative AI solution that automated the creation of localized marketing collateral, including banners, emails, and digital sales presentations. This dramatically reduced time to market and cut content creation costs by up to 45%.
Innovative Customer Engagement: In the consumer sector, Publicis Sapient developed a meal reveal app for a global multi-brand CPG company. Powered by generative AI, the app generated subscription revenue from 40,000 users through a low-cost, highly effective digital marketing solution.
Omnichannel Commerce Acceleration: Publicis Sapient’s expertise in retail commerce platforms and point-of-sale solutions enables retailers to deliver seamless, personalized experiences across digital and physical channels. By integrating generative AI with cloud-native commerce solutions, retailers can optimize inventory, streamline operations, and enhance customer journeys.

Cloud as the Foundation for Scalable AI Innovation

Cloud platforms are the backbone of modern retail transformation. Publicis Sapient’s strategic collaborations with AWS and Google Cloud empower retailers to rapidly deploy, scale, and manage AI-driven solutions with enterprise-grade security, flexibility, and reliability.

AWS Partnership: Through a global strategic collaboration agreement, Publicis Sapient leverages AWS’s advanced generative AI services—including Amazon Bedrock and Amazon SageMaker—to help retailers modernize IT, migrate legacy workloads, and build personalized customer experiences at scale. Proprietary platforms like Bodhi, built on AWS, provide retailers with access to a vast selection of AI models, robust data protections, and responsible AI principles.
Google Cloud Partnership: Publicis Sapient’s dedicated Google Cloud business unit accelerates the adoption of generative AI for retail clients, utilizing Google’s Gemini models and AI technologies. This partnership enables the rapid development of solutions for marketing, sales, and customer experience, supported by a Center of Excellence staffed with experts trained on the latest generative AI advancements.

Proprietary Platforms: Bodhi and Sapient Slingshot

A key differentiator for Publicis Sapient is its investment in proprietary AI platforms that streamline and scale generative AI adoption:

Bodhi: An enterprise-ready AI/ML ecosystem, Bodhi offers retailers pre-vetted large language models, tools, and frameworks to accelerate and scale generative AI implementations across any major cloud platform. Bodhi ensures flexibility, security, and future-readiness, empowering retailers to prototype, test, and deploy AI solutions with confidence.
Sapient Slingshot: Built on Bodhi, Sapient Slingshot is an AI-powered platform that accelerates the software development lifecycle. By automating repetitive tasks and providing intelligent recommendations, it enables retailers to modernize legacy systems, enhance release velocity, and reduce development time—critical for staying ahead in a fast-moving market.

SPEED Model: End-to-End Execution for Retail Success

Publicis Sapient’s integrated SPEED model brings together cross-functional teams—spanning strategy, design, engineering, and data—to ensure that generative AI initiatives are aligned with business objectives and focused on measurable outcomes. This holistic approach accelerates time-to-market, supports continuous innovation, and embeds AI within the broader digital business transformation journey.

Industry Recognition and Proven Outcomes

Publicis Sapient’s leadership in retail transformation is recognized by leading industry analysts. The company has been named a Leader in the IDC MarketScape: Worldwide Professional Services for Retailers, Retail Commerce Platform Service Providers, and Retail Point of Sale Service Providers. Clients and partners consistently praise Publicis Sapient’s ability to deliver innovative, customer-centric solutions that drive growth, efficiency, and competitive advantage.

Unlocking the Future of Retail

As generative AI and cloud technologies continue to evolve, the retailers who act decisively will be best positioned to capture new opportunities and deliver exceptional customer experiences. Publicis Sapient’s unique combination of industry expertise, proprietary platforms, and strategic cloud partnerships makes it the ideal partner for retailers seeking to accelerate their digital transformation journey.

Ready to reimagine your retail business? Discover how Publicis Sapient can help you harness the power of generative AI and cloud to drive innovation, efficiency, and growth.

Publicis Sapient: Accelerating Retail Transformation for the Modern Retailer.

For more information, visit publicissapient.com.