The Publicis Sapient Grants Management Solutions (GMS) offering is designed to replace legacy systems with an interactive, real-time, web-based, workflow-driven platform. This solution eliminates the complexity and cost associated with building, maintaining, and running Internet-accessible applications on-premise. With all data securely hosted in the cloud, the entire team—including citizens, staff, contractors, and vendors—can access history, approvals, communications, and more from anywhere, at any time.
If I told you that it was possible to increase the effectiveness of both your media spend and your inventory management in such a way that you could cut costs and increase revenue, you might think it was magic, right? Well, it isn’t alchemy, but it is data science, and it is entirely possible by leveraging our Publicis Sapient Inventory Media Optimizer.
This tool allows you to ensure you have the products and messaging your customers want and need, in the right place, at the right time, when they are ready to buy.
The Inventory Media Optimizer starts with unique demand models to generate customer buyer propensity scores. These scores can uniquely optimize both media spend and inventory planning.
The Inventory Media Optimizer has a palindrome effect—it can function in either direction. You can begin from the perspective of the media buyer, seeking to optimize media spend and creative, or you can approach it from the supply chain function, aiming to improve the customer experience by ensuring the desired products are available and in place. While this might seem obvious, not many companies are currently working across their organizations in this integrated way. Too often, leaders focus on improving efficiencies and optimizing within their own function (such as media buying or supply chain optimization), but do so in silos. We have frequently seen media budgets continue to be spent on products that are not in inventory, and we are confident we can fix that.
The rewards can be significant for those who use customer buying propensity data to influence their media spend and allocate their inventory. Let’s explain why Publicis Sapient, in partnership with IBM, is uniquely positioned to help you address this.