In today’s rapidly evolving retail and CPG landscape, the intersection of inventory management and media spend is a critical battleground for growth, efficiency, and customer satisfaction. Persistent challenges—such as real-time inventory visibility, omnichannel fulfillment, and accurate demand forecasting—are compounded by the need to maximize the return on every marketing dollar. Publicis Sapient’s Inventory Media Optimizer is purpose-built to address these industry-specific pain points, delivering measurable value for CPG and retail organizations.
Too often, CPG and retail leaders operate in silos, with media buying and supply chain optimization running on parallel tracks. This disconnect leads to inefficiencies—media budgets are spent promoting products that are out of stock, while inventory sits idle for items that lack marketing support. The result? Missed revenue opportunities, increased costs, and a diminished customer experience.
The Inventory Media Optimizer breaks down these silos by leveraging advanced demand models and customer propensity scores. This integrated approach ensures that both media spend and inventory planning are informed by real-time, data-driven insights, aligning product availability with customer demand and marketing activity.
At its core, the Inventory Media Optimizer uses machine learning to generate unique buyer propensity scores, which can be applied in two powerful ways:
This “palindrome effect” allows organizations to start from either function—media or supply chain—and achieve holistic optimization across the business.
The impact of the Inventory Media Optimizer is tangible and validated by real-world case studies:
These outcomes are not isolated. Across the industry, clients have realized benefits such as reduced stockouts, fewer markdowns, lower carrying costs, and improved customer satisfaction—all while increasing the efficacy of their media investments.
The Inventory Media Optimizer is powered by PS AI Labs, Publicis Sapient’s industry-leading data science team. By combining the highest-performing identity graphs, transactional and behavioral data, and efficient AI models, the solution delivers:
Publicis Sapient brings deep industry expertise, a proven track record in digital business transformation, and a unique ability to integrate strategy, technology, and data science. Our approach is outcome-focused, platform-agnostic, and designed to deliver measurable business value—whether you’re a global CPG brand or a leading retailer.
The Inventory Media Optimizer is not a one-size-fits-all solution. Our data scientists use advanced methodologies to tailor the approach to your organization’s unique needs, geography, and business goals. The result: a smarter, more agile business that maximizes every dollar spent—on both inventory and media.
Discover how Publicis Sapient can help you unlock new levels of efficiency, revenue, and customer satisfaction. Connect with us to explore a tailored review of your inventory and media optimization opportunities.
Together, we take digital experiences—and business outcomes—into tomorrow.
For more information, visit publicissapient.com.