In today’s digital landscape, the ability to unlock actionable audience insights is a critical differentiator for organizations across industries. Yet, as privacy regulations tighten and third-party cookies fade into obsolescence, the challenge of sharing and activating data securely—without compromising compliance—has never been greater. For leaders in financial services, health, retail, and other regulated sectors, the stakes are especially high: how can you collaborate with partners, enrich your understanding of customers, and drive new revenue streams, all while maintaining the highest standards of data privacy?
The era of unrestricted data sharing is over. Today, trust and transparency are the new currency. Customers expect brands to protect their data, regulators demand compliance, and the market rewards those who can deliver personalized experiences without crossing privacy boundaries. This is where Publicis Sapient, in partnership with Salesforce, is redefining what’s possible.
Salesforce Data Cloud provides a robust, scalable platform for unifying customer data across touchpoints—web, mobile, email, and beyond. By aggregating first-, second-, and third-party data, organizations can build a comprehensive, real-time view of their audiences. But the true power of Data Cloud emerges when it’s combined with privacy-first collaboration tools that enable secure, compliant data sharing and activation.
Publicis Sapient’s Unified Audience Accelerator (UAA) is a breakthrough solution that empowers organizations to match and analyze datasets with partners—without ever exposing the underlying data. Leveraging the capabilities of Salesforce Data Cloud and secure environments like AWS Clean Rooms, UAA enables businesses to:
This privacy-first approach is especially valuable for regulated industries, where data sensitivity and compliance are paramount. Financial institutions can collaborate with ecosystem partners to better understand customer needs. Healthcare organizations can improve patient engagement while safeguarding personal health information. Retailers can partner with brands and media networks to drive targeted campaigns—without risking customer trust.
At the heart of this approach are data clean rooms—secure, neutral environments where multiple parties can bring their data, run joint analyses, and extract aggregated insights, all without exposing individual-level information. With UAA, organizations can leverage Salesforce Data Cloud within AWS Clean Rooms to:
This model not only protects sensitive data but also accelerates time-to-value by removing the friction and risk traditionally associated with data sharing.
The combination of Salesforce Data Cloud and Unified Audience Accelerator enables organizations to move beyond siloed data and fragmented insights. By securely collaborating with partners, brands can:
To fully realize the value of privacy-first data collaboration, organizations must invest in the right foundations:
Publicis Sapient brings deep expertise in digital business transformation, data strategy, and privacy-first technology implementation. As a leading Salesforce partner, we help organizations maximize their Salesforce investments—integrating Data Cloud, UAA, and secure cloud environments to deliver measurable business value. Our approach is outcome-driven, industry-tailored, and grounded in a commitment to trust and compliance.
The future of audience insights is secure, collaborative, and privacy-first. With Salesforce Data Cloud and Unified Audience Accelerator, organizations can unlock richer insights, drive new revenue streams, and build lasting customer trust—all without compromising on compliance. Whether you’re in financial services, health, retail, or any sector where data is both an asset and a responsibility, now is the time to future-proof your data strategy.
Connect with Publicis Sapient to learn how you can harness the full potential of privacy-first data collaboration and transform your approach to audience insights.