PUBLISHED DATE: 2025-06-23 19:36:45

PS & Salesforce | Publicis Sapient

World-class digital business transformation + the world’s #1 CRM

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Empowering Organizations Worldwide

As a leading Salesforce Partner, we help businesses maximize their Salesforce investment by unlocking the power of the platform, Data and AI. Our teams bring deep industry expertise spanning the Salesforce ecosystem, delivering end-to-end solutions that drive measurable value and accelerated growth. Leveraging generative AI, we empower organizations to create meaningful customer experiences, streamline operations, and pull ahead of the competition.

Download our Publicis Sapient + Salesforce capabilities

• Top Tier Summit Partner
• 6 Certified Technical Architects
• 9 Advisory Board Positions
• 15+ Years of digital transformation

How we help businesses thrive

• Agentforce
• Customer Engagement
• Digital Commerce
• Experience Transformation

Agentforce

Agentforce seamlessly extends your team’s capabilities, freeing them to focus on high-impact work. The proactive, autonomous platform brings personalized, always-on support to every interaction. Discover how Publicis Sapient + Agentforce can help you deliver intelligent, data-driven customer engagement with our 5 specialized solutions –

• Conversational Experiences
• Customer Concierge
• Retail Clienteling
• Unified Audience Accelerator
• Agentforce Sales Intelligence

Download PS AI Agent Accelerator Brochure

Customer Engagement

Publicis Sapient and Salesforce help brands meet the demands of today's marketplace by elevating customer engagement through digital identity, real-time personalization, and best-in-class loyalty solutions. Our cross-cloud expertise, powered by Salesforce Data Cloud, provides a holistic approach that breaks down data silos to deliver unified, scalable personalization across all touchpoints. Together with Salesforce, we empower businesses to create meaningful customer engagement that turns customers into lifelong advocates.

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Publicis Sapient's Unified Audience Accelerator (PS360) empowers businesses to match and analyze datasets, gain rich audience insights, and unlock revenue opportunities without having to share underlying data with their partners.

Download Unified Audience Accelerator brochure

Digital Commerce

Publicis Sapient and Salesforce deliver cutting-edge digital commerce solutions that boost revenue, enhance profitability and maximize rapid ROI while delivering personalized experiences that delight customers. Our deep expertise in headless architecture, AI, data, social commerce, and composable commerce ensures our clients are future-ready. Learn the “how” of digital commerce and ensure your success in today’s dynamic marketplace.

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Experience Transformation

Publicis Sapient and Salesforce work with brands to establish a unified digital strategy with the power to scale experience initiatives and drive measurable impact. Our comprehensive Experience Transformation offering leverages data-driven Experience Design, Journey Orchestration, Omnichannel Engagement, and AI-powered Conversational Experiences, on platforms like WhatsApp, to truly transform customer and employee experiences.

Download our complete Experience Transformation offering brochure

Take a deeper dive:

• Download Experience Design brochure
• Download Conversational Experiences brochure

Our Work – Client Stories

Discover the power of our client-centric approach through transformative tailored solutions.

• Case Study How Stride Digitally Transformed Its Services and Operations
  Discover how Stride, a leading Australian mental health charity, partnered with Publicis Sapient to revolutionize mental health services through innovative technology to achieve Operational Excellence
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• Case Study Transforming the Student & Parent Experience with a Digitized Education Ecosystem
  Discover how we helped Aldar Education achieve a centralized, digital-first platform that enhances engagement, simplifies operations, and delivers a seamless experience for students, parents, and staff.
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• Case Study L’Oréal Boosts Sales with DTC Upgrade
  Learn how L’Oréal leveraged Commerce Cloud to cut brand launch times from months to weeks, saving hundreds of thousands annually while boosting consumer engagement.
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• Case Study Pandora Accelerates Release Time
  We upgraded Salesforce Commerce to enable frictionless updates and cut migration time in half.
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• Case Study Asda Grows Global Engagement
  We delivered omnichannel personalization at scale and continuous optimization using Salesforce.
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• Case Study Streamlining Lead Management to Close More Deals
  How we transformed a tech provider’s legacy sales operations and helped them remain competitive.
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• Case Study How a Global Energy Company Accelerated Win Rate
  Transforming the company’s ad hoc approval system with Salesforce Sales Cloud and MuleSoft integrations to re-energize operations.
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• Case Study How a Protective Products Brand Modernized Customer Service
  Out with the old in with the new: Salesforce Service Cloud.
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• Case Study Patient Portal Offers Transparency
  We piloted an industry-leading patient e-portal with impressive results for everyone involved.
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• Case Study An Increased Competitive Positioning for a Leading Pharmaceutical Company
  Achieving marketing operational efficiency with Salesforce Marketing Cloud.
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• Case Study Gaming Retailer Levels Up Its Omnichannel Ecosystem
  A scalable digital strategy and experience meets the needs of the next generation and yields major revenue gains.
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• Case Study Personalized CX for Global Chain
  Leveraging the full suite of Salesforce Marketing Cloud to maximize diner engagement.
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Our Strategic Partnerships

Unlock new opportunities with our strategic partnerships, tailored to your business needs.

• Partnership AWS
  Unlock the full potential of your customer data while maintaining strict privacy compliance using UAA.
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• Partnership Google Cloud
  Get the most value of your data for better analytics, greater return on ad spend and improved activation.
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• Partnership Meta
  Harness the power of end-to-end customer journey with WhatsApp and maximize your marketing investment.
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Our Latest

Stay ahead of the game with our latest insights and innovations in the digital landscape.

• Insights Unlock Customer Insights in a Privacy-First World
  Unlock the full potential of your customer data while maintaining strict privacy compliance using Unified Audience Accelerator. Learn more in this insightful webinar.
• Insights Webinar: Mastering Agentforce - What, How, and the Value of Agentic Al
  Take a deep dive into the transformative world of Agentforce and how early adopters are gaining a competitive edge. Now is the time to integrate AI into your operations. Watch the full webinar here.
• Insights The Future of Retail’s Frontline
  Learn how AI-driven tools enable associates to focus on building relationships, delivering value, and creating the high-touch experiences that customers expect.
• Insights The Key to Transforming Digital Relationships
  Publicis Sapient’s Customer Engagement Transformation Office (CETO) is a strategic governance entity designed to bring cross-functional alignment across all customer engagement initiatives.
• Insights Getting Started with AI: A Grounded Approach | Publicis Sapient
  How to start using AI in practical, incremental ways within the Salesforce ecosystem to both optimize how we use the platform and engage with our customers.
• Insights The Future of Customer Engagement: Inside Salesforce's AI Ecosystem
  Salesforce's innovative vision for data and AI enables revolutionary customer engagement experiences.
• Insights Assessing the AI Readiness of an Organization: A Strategic Perspective
  At Publicis Sapient's Salesforce Practice, our approach centers on unlocking practical AI for organizations, beginning with a comprehensive evaluation of AI readiness.
• Insights Understanding Your Organization's AI Maturity in the Salesforce Ecosystem
  The transformative power of AI lies not just in the technology itself but in its seamless integration into an organization’s strategy, its alignment with business objectives, and the ethical considerations guiding its deployment.
• Insights Think Big, Start Small, Act Fast: A Blueprint for AI Success!
  In an era where business and technology evolve rapidly, companies must stay one step ahead. With AI advancements leading the charge, there's no time to pause. But how can your organization harness the benefits of AI seamlessly?
• Insights Introducing the AI Scorecard
  How can organizations truly harness AI's power? By skillfully bringing together the disparate components of AI readiness and maturity.
• Insights Bridging the Gap Between MarTech and AdTech to Drive Better Customer Experiences and ROI
  Join Publicis Sapient and Salesforce as we apply a new lens to the familiar growth loop framework and explain how to bring MarTech and AdTech closer together.
• Insights Pioneering the Confluence of Salesforce, AI and Digital Business Transformation
  Businesses require a strategic partner who transcends the conventional. Our team of experts at Publicis Sapient emerge as that transformative collaborator, deeply versed in Salesforce, AI and Digital Business Transformation (DBT).
• Insights What you need to know about CDPs, Data Cloud, and Customer 360 | Publicis Sapient On Demand
  Hear from Don Dew – Sr. Director, Salesforce Solutions – and Amy Kitscher – Director, Salesforce MarTech Solutions – in this 60-minute, on-demand webinar.
• Insights Building Customer 360 with Salesforce Data Cloud
  Salesforce Data Cloud, the newest capability from Salesforce, will help power the Customer 360 experience by making data in the Salesforce CDP product available to other parts of the Customer 360 platform.
• Insights Trust, Not Data, Is the New Currency
  A CDP empowers brands to collect, unify and secure customer data and confidently build long-lasting relationships founded on trust and transparency.
• Insights Composable Commerce Is the Future and the Future Is Now
  Composable Commerce's innovative architectural approach enables businesses to choose best-in-class, independent components that meet business capabilities and needs.

The Value Alignment Lab

Proven Framework. Outcome Driven.

Our outcome-driven Value Alignment Labs help organizations align their current and future Salesforce investments with their business objectives. These customizable workshops can be conducted virtually or in-person, catering to your preferences. During the lab, our expert team collaborates with key stakeholders to define near-term actions that will drive the desired outcomes. By the end of the lab, participants gain a clear understanding of aligning Salesforce investments with their goals, along with a roadmap for implementing the identified near-term actions.

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Jason English
SVP, Global Salesforce Practice Leader
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Our Industries – How we work together

• Consumer Products
  Fundamental changes in how people shop and the new experiences they expect when they shop create existential new challenges for your business. Publicis Sapient delivers solutions for Consumer Products brands to provide a frictionless, profitable path forward in a modern marketplace.
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• Energy & Commodities
  Energy is changing. The global economy, pandemics, climate change, and new technologies are disrupting the industry. Publicis Sapient can help Energy organizations navigate through an environment that increasingly requires innovative services and the creation of new sources of revenue, while balancing regulatory requirements and maintaining profitability.
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• Financial Services
  FinTech startups have brought an unprecedented level of disruption and innovation while smart incumbents are urgently transforming their businesses. Publicis Sapient helps Financial Services organizations manage this new wave of digital business transformation impacting your customers and your business.
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• Health
  There's never been a time of greater potential to transform healthcare than now. Publicis Sapient helps healthcare organizations focus can drive better experiences across the health journey, thereby improving health outcomes and quality of life for more people.
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• Public Sector
  People-first experiences harness the power of digital to solve government and citizen challenges in every facet of the Public Sector. Publicis Sapient guides innovative government organizations to create transformative experiences that empower communities to thrive and grow.
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• Retail
  Consumers don’t go shopping—they’re always shopping. Publicis Sapient brings together the power of the Adobe Experience Cloud and Adobe Experience Platform with our retail and commerce expertise to enable a connected customer experience from online to in-store.
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• Telecom, Media & Technology
  From 5G and mergers to big data, customer churn and more, the industry faces a multitude of pressure. To achieve stronger online and offline engagement, companies must strengthen their brands and uncover new sources of revenue. Publicis Sapient can help TMT companies stay ahead of today’s consumer expectations while helping you proactively create and orchestrate richer connected experiences for your customers.
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• Transportation & Mobility
  Transportation isn’t about owning a car. It’s about making the experience of moving from place-to-place simple, convenient and enjoyable. Publicis Sapient can help Transportation product and service businesses navigate through an environment that requires a 360-degree customer view with relevant and personalized engagement to build brand loyalty and thrive.
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• Travel & Hospitality
  Business and leisure travelers have the same three needs: control, simplicity and the feeling that they are special. With the rise of metasearch platforms, online travel agencies (OTAs), aggregators, point solutions and planning-oriented commerce, Publicis Sapient helps Travel and Hospitality brands navigate your next.
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Relevant Links

• Salesforce
• A Deep Dive into Composable Commerce for Consumer Products: How Leading Brands Are Building Agility and Personalization with Salesforce and Publicis Sapient
• Unlocking the Power of Data Collaboration: Privacy-First Audience Insights with Salesforce Data Cloud and Unified Audience Accelerator
• Retail’s Next Frontier: Omnichannel Personalization and Experience Transformation with Salesforce and Publicis Sapient
• Les partenariats technologiques : un levier stratégique pour la transformation digitale des entreprises européennes (Europe)
• El poder de las alianzas tecnológicas: Transformando industrias en América Latina (LATAM)