In today’s rapidly evolving business landscape, the ability to keep employees engaged, informed, and connected is not just a matter of culture—it’s a strategic imperative for resilience and growth. Publicis Sapient’s award-winning internal communications strategies, recognized during the COVID-19 pandemic, offer a blueprint for organizations across financial services, energy, retail, and beyond to build resilient, high-performing workforces in times of disruption.
The COVID-19 pandemic was a crucible for organizations worldwide, testing not only business models but also the strength of internal cultures. Publicis Sapient’s response—honored with two Gold Stevie® Awards for “Most Valuable Employer During COVID-19” and “Internal Communications Team of the Year”—demonstrated how robust internal communications can drive both employee engagement and business performance. During this period, employee engagement at company town halls increased by 125%, and intranet homepage visits rose by 27%. These metrics were not just numbers; they reflected a workforce that felt informed, supported, and connected, even in the face of unprecedented uncertainty.
Transparency and regular updates are foundational. Publicis Sapient’s approach included frequent pulse surveys, open forums, and leadership visibility, ensuring employees felt heard and valued. This practice is universally applicable—whether in a global bank navigating regulatory changes, an energy company managing the transition to renewables, or a retailer adapting to shifting consumer behaviors.
Digital tools are essential for maintaining engagement across distributed teams. Publicis Sapient’s use of digital town halls, intranet platforms, and collaboration tools enabled real-time information sharing and fostered a sense of community. For sectors like energy and retail, where frontline and remote workforces coexist, these platforms bridge the gap, ensuring everyone remains aligned and informed.
Employee wellbeing was at the heart of Publicis Sapient’s communications strategy. Initiatives ranged from mental health resources to flexible work arrangements, reinforcing a culture of care. This focus on wellbeing and inclusion is critical for resilience, as recognized by external accolades such as being named to the Fortune 100 Best Companies to Work For® in 2024. High-trust, inclusive workplaces are proven to be more innovative and adaptable in the face of disruption.
Regular pulse surveys and feedback mechanisms allowed Publicis Sapient to adapt its communications and support in real time. This agile, data-driven approach is especially valuable in industries facing rapid change, enabling organizations to respond proactively to employee needs and concerns.
Visible, empathetic leadership was a hallmark of Publicis Sapient’s pandemic response. Leaders who communicate openly and authentically build trust and inspire confidence, which is essential for navigating uncertainty in any sector.
Publicis Sapient’s clients across sectors consistently highlight the firm’s strengths in change management, culture change, and digital transformation. In financial services, clients value the ability to drive organizational change without sacrificing inclusion or work quality. In energy, Publicis Sapient’s collaborative approach has helped companies scale new skills and technologies to meet net-zero goals. Retail clients commend the firm’s ability to deliver seamless, personalized experiences for both employees and customers.
As organizations continue to navigate disruption—whether from technological change, market volatility, or global events—the role of internal communications in building resilient, engaged workforces is more critical than ever. Publicis Sapient’s proven strategies offer a roadmap for leaders in every industry to foster connection, trust, and performance at scale.
By making internal communications a strategic priority, organizations can not only weather disruption but emerge stronger, more connected, and better positioned for sustainable growth.