Financial institutions across Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC) are at a pivotal moment. The pace of digital disruption, evolving regulatory landscapes, and rapidly shifting customer expectations demand more than incremental change—they require bold, regionally attuned transformation. At Publicis Sapient, we recognize that the challenges and opportunities in EMEA and APAC are as diverse as the markets themselves. That’s why our partner ecosystem is designed to deliver solutions that are not only globally robust but also locally relevant, ensuring financial services organizations can innovate, comply, and grow at speed.
The regulatory environment in EMEA and APAC is complex and ever-changing. From GDPR and data sovereignty requirements in Europe to emerging data localization laws in Asia and the Middle East, compliance is a business imperative. Meanwhile, consumer behaviors vary widely—from the demand for hyper-personalized, mobile-first experiences in APAC to the emphasis on privacy and trust in EMEA. Our approach is rooted in deep local expertise, supported by a global network of technology leaders, fintech innovators, and cloud providers.
No single technology or platform can address the full spectrum of needs in today’s financial services sector. Publicis Sapient’s curated ecosystem brings together best-in-class partners to create exponential value for our clients:
In partnership with Microsoft Azure, Publicis Sapient enabled the creation of a fully digital trade finance bank in EMEA. By leveraging cloud-native architecture and agile delivery, the bank achieved rapid product launches, streamlined operations, and a seamless digital experience for clients—all while maintaining full compliance with local regulations.
In Asia-Pacific, our collaboration with Google Cloud empowered a leading quick-service restaurant (QSR) to harness advanced marketing technology. By integrating data from multiple sources and applying machine learning, the QSR personalized offers and optimized campaigns for diverse local markets, resulting in increased sales and deeper customer engagement. Additionally, we have supported banks across Southeast Asia and Australasia in rethinking operating models and preparing for a digital-first future, including the rapid launch of new digital banking products and services.
A global retailer in Europe partnered with Publicis Sapient and Adobe to unify shopper data and deliver personalized, omnichannel experiences. The scalable customer data platform not only improved conversion rates but also ensured compliance with European data privacy laws, demonstrating the value of local expertise and global technology.
Our regional success is built on strong local partnerships. By working closely with local technology providers, fintechs, and regulatory experts, we ensure that every solution is tailored to the unique market dynamics and compliance requirements of EMEA and APAC. This approach enables us to:
Publicis Sapient’s regionally tailored solutions deliver tangible business value:
Our commitment to partnership-driven transformation means we’re always at the forefront of what’s next—helping clients in EMEA and APAC not just adapt, but lead in the digital era.
Connect with our regional experts to discover how Publicis Sapient’s partner ecosystem—anchored by global leaders and enhanced by local alliances—can help you achieve your transformation goals, locally and globally. Let’s reimagine what’s possible, together.