In the rapidly evolving landscape of hospitality and travel, brands are sitting on a goldmine of first-party data—collected from guest interactions, loyalty programs, digital bookings, and on-property experiences. As privacy regulations tighten and third-party cookies disappear, the ability to harness and monetize this data has become a critical differentiator. Publicis Sapient is at the forefront of this transformation, helping hospitality and travel organizations unlock new revenue streams, deliver hyper-personalized guest experiences, and build data-driven business models that drive growth and loyalty—while maintaining the highest standards of trust and privacy.
Hospitality and travel brands have long excelled at creating memorable guest experiences. Today, the next frontier is using first-party data and AI to make those experiences even more personal, relevant, and valuable—both for guests and for the business. With the right strategy, hotels, resorts, airlines, and attractions can:
Modern travelers expect more than generic offers—they want experiences tailored to their unique preferences, behaviors, and journeys. AI and machine learning enable hospitality brands to unify data from every touchpoint—mobile apps, booking engines, loyalty programs, on-property interactions—and create a 360-degree view of each guest. This unified data foundation powers:
For example, a hotel can recognize a returning business traveler, remember their room and dietary preferences, and proactively offer a spa package or late checkout based on past behavior. Airlines can use AI to recommend upgrades or ancillary services tailored to a traveler’s profile and journey stage. These personalized experiences not only delight guests but also drive incremental revenue and loyalty.
Data monetization in hospitality and travel goes far beyond traditional loyalty programs. With a robust data strategy, brands can:
A standout example of data monetization and AI-powered personalization in action is Miral’s Yas Connect platform. As a leader in travel and hospitality, Miral transformed its approach by leveraging guest data to create hyper-personalized experiences across its Yas Island attractions. Yas Connect enabled Miral to:
By turning customer insights into business opportunities, Miral successfully evolved from a traditional asset manager to a digital experience innovator—demonstrating the tangible impact of data monetization in hospitality and travel.
As the value of guest data grows, so does the responsibility to protect it. Publicis Sapient helps hospitality and travel brands embed privacy by design, ensuring that every data-driven initiative is built on transparency, consent, and compliance. Our approach includes:
By making privacy a core pillar, brands not only mitigate risk but also strengthen guest trust—a key driver of long-term loyalty and brand equity.
Publicis Sapient offers a comprehensive, end-to-end approach to data monetization and personalization, tailored to the unique needs of hospitality and travel organizations:
With deep industry expertise, proven frameworks, and a track record of delivering measurable impact, Publicis Sapient is uniquely positioned to help hospitality and travel brands turn data into a strategic growth engine. Our SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—ensures a holistic, agile, and compliant path to value.
Whether you’re looking to launch a media network, monetize guest insights, or build a data-driven ecosystem, Publicis Sapient can help you deliver hyper-personalized experiences, unlock new revenue streams, and build lasting guest loyalty—responsibly, securely, and at scale.
Ready to explore the next frontier of data monetization in hospitality and travel? Connect with our experts to start your journey.