Publicis Sapient
Customer Engagement & Data Monetization
Offering Summary
Leverage first-party customer data to drive new sources of revenue. Beyond traditional loyalty programs, our Data Monetization service offerings enable you to expand and diversify your data usage in impactful ways. From media network implementation to enterprise optimization, our integrated solutions break down silos, help you gain a deep understanding of your data, and drive meaningful growth through relevant, personalized customer engagement and business optimization.
Solving Digital Transformation Challenges
Data monetization paves the way to better business outcomes in an environment that is increasingly protective of personal data. With the deprecation of third-party cookies, the rise of privacy legislation, and ongoing platform changes, brands with strong first-party data—collected in a privacy- and consent-compliant way—have a distinct advantage. This data is valuable for enhancing personalization and customer experience, and can be used to generate new revenue streams.
Leverage the building blocks of data monetization with an end-to-end approach:
- Strategy: Identifying the business case and ways your organization can monetize data.
- Technology: Designing, building, and implementing the solution.
- Marketplace Access: Connecting the data channels relevant to advertisers.
- Management & Operations: Managing the monetization solution.
A Diverse Data Monetization Opportunity
Generate revenue from your existing data, create new data products, and improve your current business with ever-evolving opportunities to use artificial intelligence and machine learning. There are five main ways to monetize data:
- Data marketplaces and data sharing (leveraging clean rooms)
- Media networks
- Loyalty programs
- Financial services
- Enterprise optimization
Benefits of Data Monetization
- Realize new and often higher-margin revenue streams in production within weeks.
- Drastically increase customer and prospect impressions, improving identity and preparing for cookieless transitions.
- Drive greater return on test-and-learn dynamic creative and orchestration outcomes.
- Provide advertisers with access to real people with high-fidelity audiences.
- Reach audiences at scale wherever they are in the digital ecosystem.
- Give advertisers a way to hold media accountable by connecting the buy to sales impacts (online and offline) and closing the loop.
Publicis Sapient is Uniquely Positioned for Data Monetization
- Custom Platform Development: Design and build custom monetization platforms to deliver against bespoke use cases.
- Media Network Operations: Management of onsite and/or offsite media network operations.
- Monetization Managed Service: End-to-end management of solutions through offsite and onsite inventory and data activation.
- Advertiser Consulting: Strategic support for advertisers looking to optimize their use of retailer media networks.
How We’ve Made an Impact
Large U.S. Grocery Chain
The imperative for change:
- Decouple dependency on “black box partner technology” to regain control over data and reporting.
- Develop new capabilities such as selling bespoke audiences for incremental sales.
The transformative solution:
- Designed and built an entire stack comprising AdTech, MarTech, and Commerce tech.
The business impact:
- Enabled technology for a Retail Media Network for a top 3 grocery chain with multiple brands (Design & Build).
- Revenue Opportunity: ~$1B target ($350m to $400m for on-site alone).
Leading Department Store
The imperative for change:
- Shift from low maturity to a complex multi-channel media network.
- Stand up and run offsite media network operations from scratch.
The transformative solution:
- Supported technology choices, plus ran and operated platform and operations.
- Publicis Groupe engagement for media buy and sell side through different agencies.
The business impact:
- Running and operating a full-scale Retail Media Network.
- Ranked #3 Retail Media Network by Insider Intelligence in March 2022.
- Recently reported $100M annual retail media revenue.
Multinational Food & Retail Group
The imperative for change:
- Identify channel growth opportunities of existing multi-brand retail media offerings, unlocking existing revenue ceiling.
The transformative solution:
- Built strategy and vision, including blueprint and technology design for building CPG self-service and reporting tools.
- Modeled build and scale business and financial benefits.
The business impact:
- Currently in full build and launch.
- Revenue Opportunity: ~$1B by 2025.
Let’s Connect
Ray Velez
Executive Vice President | Data & AI, Customer Engagement
ray.velez@publicissapient.com
Kyle Becker
Director of Business Development, Customer Data
kyle.becker@publicissapient.com
Craig Hooper
Director of Business Development, Customer Data
craig.hooper@publicissapient.com
For more information, visit publicissapient.com/solutions.
Why Publicis Sapient
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain a competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.