In the rapidly evolving landscape of financial services, delivering personalized digital experiences is no longer a differentiator—it’s a necessity. Yet, the sector faces unique challenges: stringent regulatory requirements, heightened data security expectations, and the need for rapid, compliant content delivery across multiple brands, regions, and channels. Digital Experience Platforms (DXPs), such as Adobe Experience Manager (AEM), have emerged as the cornerstone for financial institutions seeking to balance these demands while building customer trust and accelerating business outcomes.
Financial institutions—whether in banking, asset management, or insurance—must engage customers with relevant, timely content while ensuring every interaction meets regulatory and brand standards. The stakes are high: a misstep in compliance can result in significant penalties, while inconsistent or slow digital experiences erode customer trust and loyalty.
DXPs offer a unified foundation to orchestrate seamless, cross-channel customer journeys. By integrating content management, data, analytics, and workflow automation, these platforms empower financial services organizations to:
Publicis Sapient’s experience with leading global financial institutions reveals that the right DXP architecture is critical to achieving these goals. Three proven patterns have emerged:
For organizations managing multiple brands or regions, a standard AEM deployment enables rapid rollout of new sites and microsites. By decoupling front-end and back-end activities, teams can evolve experiences independently while retaining robust authoring and compliance controls. This approach supports multi-tenant architectures, allowing creative independence within a shared, governed platform.
When the customer journey spans marketing, product discovery, and transactional experiences, an experience-driven pattern is preferred. Here, AEM’s content and editorial capabilities are combined with data and business applications from core systems (such as CRM or transactional platforms) via scalable APIs. This enables unified, compliant experiences—whether a customer is researching investment options or submitting a loan application—while maintaining rigorous approval and audit trails.
For institutions with complex, high-volume needs—such as global asset managers or insurers operating across multiple jurisdictions—a microservices-based, composable DXP architecture offers maximum agility. By decoupling presentation, orchestration, and data layers, organizations can scale individual components independently, support rapid experimentation, and future-proof their platforms against evolving regulatory and business requirements. This approach is especially powerful for integrating personalization engines, compliance modules, and analytics tools as modular, best-of-breed services.
A leading asset manager partnered with Publicis Sapient to transform its digital presence. By implementing a unified DXP with automated compliance workflows, the firm reduced the time to launch new websites by 89%—from months to just one month per site. Automated sanity checks and standardized processes ensured every site met brand and regulatory standards, while reducing costs and enabling the rapid introduction of new content and perspectives.
Case in Point: Top Global Asset ManagerFaced with the need to secure all marketing materials in immutable storage for audit and regulatory purposes, a global asset manager adopted a new MarTech architecture centered on Adobe Workfront. This enabled the routing of all digital assets through compliance workflows, with metadata-driven storage and easy retrieval for audits. The result: over 36,000 projects migrated, $700K+ in cost savings, and a 209% increase in content velocity—all while maintaining rigorous compliance.
Case in Point: Leading Investment Management FirmBy consolidating project management and content approval workflows into a single platform, this firm eliminated redundancies, improved process automation, and gained real-time visibility into key metrics. The integration of Workfront Fusion enabled seamless reporting and compliance tracking, supporting thousands of projects and users across global teams.
Personalization at scale in financial services is only possible with robust data governance. Modern DXPs, especially when integrated with platforms like Adobe Experience Platform, unify first-, second-, and third-party data to create real-time customer profiles—while enforcing privacy, consent, and regulatory controls. Features such as:
ensure that every customer interaction is both relevant and compliant. This not only reduces operational risk but also builds the trust that is foundational to financial relationships.
With over a decade of experience implementing Adobe solutions for financial services, Publicis Sapient brings:
Our approach combines strategy, experience design, engineering, and data to deliver platforms that not only meet today’s demands but are ready for tomorrow’s opportunities.
Financial services organizations that embrace a modern DXP can move faster, operate more efficiently, and deliver the personalized, compliant experiences customers expect. With Publicis Sapient as your partner, you can unlock the full potential of your digital investments—building trust, accelerating growth, and staying ahead in a highly regulated, high-value sector.
Discover how Publicis Sapient can help you architect and implement a DXP tailored to your compliance, speed, and personalization needs.
For more information, visit publicissapient.com.