PUBLISHED DATE: 2025-08-14 10:46:56

Publicis Sapient

Generative AI Solutions

Offering Summary

Seize the transformational power of generative AI to give your business a competitive edge.

Generative AI is here—and it’s fundamentally changing the world around us. It is transforming business as we know it, and leaders are unlocking its full potential. As a people-first digital transformation partner, we know that generative AI will disrupt how we live, play, learn, and work. This burgeoning technology is automating processes and tasks, creating new roles, and reshaping industries—from banking to retail to travel and beyond.

More Than a Technology: Generative AI as an Ecosystem

Generative AI is more than just a technology; it is an ecosystem that must be built to unlock its full potential. While the buzz around generative AI and the need to build a comprehensive surrounding ecosystem may sound daunting, many of the challenges are similar to those faced when adopting other digital tools. Removing silos between data, modernizing existing technology, and embracing a digital-first mindset are critical to getting the most value from your generative AI solutions. Fortunately, this is precisely what we have been doing for more than 30 years. We are uniquely positioned to help you uncover value across use cases that optimize revenue and increase efficiency with next-generation toolchains, enhanced workflows, and advanced customer engagement strategies. Together, we can navigate this evolving technology landscape so that your business stays at the forefront of its digital transformation.

Reveal Ever-Changing Digital Business Transformation Opportunities with AI

By embracing the power of generative AI, you can elevate growth, increase efficiency, and enhance customer and employee experiences across your enterprise. Generative AI impacts various aspects of your organization—from marketing and sales to operations, product engineering, and research and development—facilitating data analysis, personalization, optimization, and beyond.

We understand that the approach and scope of generative AI strategies will be unique to each organization. Whether you are looking to test and learn through specific use case implementations or transform your business with a new native large language model, our digital teams can help you unlock the full value of generative AI with the right approach and an ethical and sustainable AI strategy.

Our Offerings Address Key Opportunity Areas in Generative AI:

Strategy
Navigate the potential of generative AI with a comprehensive enterprise strategy. By enabling data, technology, and an operating model that drives value and builds your competitive advantage, you can ensure long-term success, maximized investments, and seamless organizational change.
AI Technology Foundations
Develop the framework for scalable generative AI initiatives with a robust technology foundation. Establish building blocks across cloud and infrastructure, security and observability, operations, and data engineering to provide your business teams the confidence to rapidly deploy generative AI.
Enterprise Implementation
Address organizational complexities and implement enterprise use cases at scale. Our comprehensive solutions address investment, risk management and ethics, operating models, and organizational change management to set your business up for sustained success with generative AI.
Legacy Modernization
Accelerate legacy modernization leveraging generative AI. Seamlessly comprehend, decode, generate code, and refactor to target state, transition and code to modern architecture, and automate testing. All this is done significantly faster, enhancing operational efficiency and innovation for scalable, agile growth—enabled by AI with human intervention.
Generative Search & Recommendations
Unleash your vast internal data with enterprise generative search and recommendation tools. Accurate, real-time data analysis and interactive conversational interfaces add value across the business, from internal decision-making to enhanced customer experience.
Marketing Transformation
Enhance your marketing agility with generative AI to facilitate faster audience insights, content creation, and media activation. Scalable solutions enable personalization, dynamic advertising optimization, and predictive analytics—driving improved campaign performance and results.

Building Your Generative AI Ecosystem

Harnessing the full power of generative AI requires a solid foundation. This means having a collaboration of key ecosystem partners with ethics at the core to ensure the responsible development of generative AI solutions. Our comprehensive approach focuses on the various components of the ecosystem:

Clients: Build your fundamental knowledge of generative AI through workshops, hackathons, demos, and proofs of concept. With a robust, comprehensive strategy—which includes defining the business case for implementation, prioritizing investment in the highest-value use cases, and outlining the capabilities necessary to drive successful outcomes—you can better unleash the full potential of the technology.
Technology: Ensure alignment between business objectives and generative AI initiatives with a technology-driven approach. This includes quickly established generative AI sandboxes to test use cases and defining and executing against the key challenges at scale, such as data segregation, security loading and ingestion, and mitigating key risks.
Consumers: Using our holistic approach, you can be assured that your generative AI solutions cater to the needs and expectations of your consumers and enhance their experiences while adhering to ethical considerations and mitigating potential risks.
Ethics: Ethics occupies a central position in the ecosystem, highlighting the importance of ethical considerations as the foundation of generative AI implementation. By placing ethics at the core, the ecosystem ensures responsible and transparent practices that build trust and protect the wellbeing of individuals and society as a whole.

Generative AI Business Outcomes

Turn the hype into business results
Unlock new insights to drive a data-backed strategy
Reduce costs and unlock new revenue streams
Meet fast-changing customer expectations
Build long-term solutions rather than quick fixes

What Sets Publicis Sapient Apart?

We take a different approach to generative AI. Many generative AI solutions today focus on solving immediate problems. Our team of data and AI experts considers your entire enterprise data landscape. This deep understanding allows us to help you unlock the full potential of your existing knowledge assets, crafting long-term solutions tailored to your specific needs.

We’ve been on our own generative AI journey. As digital natives, we pioneered our own generative AI strategy, resulting in successful products like AskBodhi and PSChat. Now, recognized as a 2023 Market Leader in Generative Enterprise Services by HFS, we’re here to help you unlock the transformative power of generative AI for your organization.

For more information, visit https://www.publicissapient.com/solutions/generative-ai.

Why Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.

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