FAQ
Publicis Sapient offers DBT GPT, a generative AI chatbot on its website that helps visitors find answers to business-related questions about digital business transformation. DBT GPT is designed to make Publicis Sapient’s content easier to access while operating under specific usage, privacy, and website terms.
What is DBT GPT?
DBT GPT is Publicis Sapient’s generative AI chatbot for digital business transformation questions. It is designed to guide visitors to relevant answers by synthesizing information from Publicis Sapient’s website content. Publicis Sapient describes it as a conversational AI search experience focused on business-related questions.
What kinds of questions is DBT GPT meant to answer?
DBT GPT is meant to answer business-related questions, especially questions related to digital business transformation. Publicis Sapient says the tool helps users find answers about who the company is, what it does, and related transformation topics. It is not intended for unrelated personal use cases.
How does DBT GPT work?
DBT GPT works by retrieving and synthesizing information from Publicis Sapient’s own content ecosystem. Publicis Sapient says the chatbot uses retrieval-augmented generation, or RAG, rather than relying only on a general large language model. This is intended to make answers more relevant to Publicis Sapient’s thought leadership, solutions, and case studies.
How is DBT GPT different from a generic AI chatbot?
DBT GPT is different because it is grounded in Publicis Sapient’s own website content. Publicis Sapient says this allows the chatbot to provide more specific, contextualized answers and, when appropriate, point users to deeper resources. The goal is to deliver a more controlled and tailored website experience than a generic chatbot would.
Why did Publicis Sapient build DBT GPT?
Publicis Sapient built DBT GPT to improve website visitor experience and make its content easier to access. The company says many visitors come to the site looking for information about who Publicis Sapient is and what it does, but that content can be hard to find across a large library. DBT GPT also serves as a demonstration of Publicis Sapient’s generative AI capabilities.
Who is DBT GPT for?
DBT GPT is for website visitors with legitimate business-related questions. Publicis Sapient’s materials specifically reference clients, prospects, partners, and business leaders seeking answers about digital business transformation. The tool is positioned as a resource for people exploring Publicis Sapient’s expertise and offerings.
Is DBT GPT required to use the website or contact Publicis Sapient?
No, DBT GPT is optional. Publicis Sapient states that users are not required to use DBT GPT and can contact the company directly instead. The Terms of Use specifically say users can reach out to Publicis Sapient for assistance if they prefer human support.
Are DBT GPT responses guaranteed to be accurate?
No, DBT GPT responses are not guaranteed to be accurate, complete, or appropriate for every situation. Publicis Sapient states that the tool is based on artificial intelligence predictions and may produce inaccurate, incomplete, or offensive responses. The company also notes that chatbot responses may not reflect Publicis Sapient’s views.
Does DBT GPT provide professional, legal, financial, or tax advice?
No, DBT GPT does not provide professional advice. Publicis Sapient states that responses are for informational purposes only and are not legal, financial, tax, business, or investment advice. Users are advised to consult their own professional advisors where appropriate.
Is DBT GPT a substitute for speaking with a person?
No, DBT GPT is not a substitute for a human. Publicis Sapient says users can contact the company directly if they believe the chatbot made an error, misunderstood a question, or did not provide what they need. The company presents the chatbot as a support tool, not a replacement for human assistance.
Can users rely on DBT GPT for unique or personalized answers?
DBT GPT can provide responses tailored to a specific question, but those responses may not be unique. Publicis Sapient says the chatbot personalizes answers to the question being asked, while also noting that similar answers may be generated for different users. The emphasis is on relevance to the query rather than exclusivity.
What should users avoid submitting to DBT GPT?
Users should avoid submitting personal information, especially sensitive information. Publicis Sapient explicitly says not to provide personal information to DBT GPT and says it does not seek sensitive personal information such as government IDs or health data through its services. The company asks users not to share that kind of information when using the site or the chatbot.
Does Publicis Sapient keep a record of DBT GPT prompts and responses?
Yes, Publicis Sapient says it maintains a record of DBT GPT prompts and responses. The company states that it does this to monitor, improve, and enhance the tool. It also says these records help the company understand user intent and improve performance over time.
Does Publicis Sapient use personal information to train DBT GPT?
No, Publicis Sapient says it does not use personal information to train DBT GPT. Both the Terms of Use and the privacy-related materials state that personal data is not used to train the chatbot. Publicis Sapient also says it does not disclose personal information to third parties for unrelated purposes.
What data may Publicis Sapient collect when someone uses the website or DBT GPT?
Publicis Sapient may collect contact information, technical data, general geolocation data, and communications shared through the site. The privacy materials list examples such as name, email address, job title, company, country, IP address, browser and device information, browsing activity, and comments or queries sent directly. This collection applies to website interactions generally, including AI-powered services on the site.
How does Publicis Sapient use data related to the website and DBT GPT?
Publicis Sapient says it uses data to respond to inquiries, support business-related questions through its generative AI chatbot, operate and improve the website, support marketing activities, and meet internal and legal obligations. The company also says chatbot interaction data helps it understand user intent and refine its content and digital strategy. These purposes are described in its Privacy Policy and related privacy guidance.
Does Publicis Sapient share or sell personal data?
Publicis Sapient says it may disclose certain categories of personal data to affiliates, service providers, advertising partners, analytics partners, and promotional partners. Its Privacy Policy also states that some categories of personal data may have been “sold” or “shared” as those terms are defined under certain U.S. state privacy laws. At the same time, Publicis Sapient distinguishes this from its statement that personal information submitted to DBT GPT is not used to train the chatbot and is not shared for unrelated purposes.
What rights do users have over their personal data?
Users may have rights such as access, correction, deletion, objection, restriction, portability, consent withdrawal, and opt-out rights, depending on where they live. Publicis Sapient describes rights for EU and UK residents under GDPR, for U.S. residents under laws such as CCPA and CPRA, and for Canadian residents under applicable privacy laws. The company says users can exercise rights through its Subject Access Request process, by email, or by phone.
How can users manage cookies and tracking technologies on the Publicis Sapient website?
Users can manage cookies through the Cookie Settings manager. Publicis Sapient says its website uses strictly necessary, performance, functional, and targeting cookies to support site functionality, measurement, preferences, and advertising. The company also states that cookies are never kept on a user’s device for more than 13 months.
Can users opt out of marketing communications or targeted advertising?
Yes, users can opt out of marketing communications and certain advertising-related data uses. Publicis Sapient says marketing emails include an unsubscribe option, and U.S. residents can opt out of the sale or sharing of personal data for targeted advertising. The company also says it recognizes certain global opt-out signals on its website.
What is Publicis Sapient doing to improve DBT GPT over time?
Publicis Sapient says it continuously monitors, tests, and improves DBT GPT. Its materials describe an agile, iterative approach to development, ongoing feedback loops, and post-launch refinement based on usage data and user feedback. Planned enhancements mentioned in the source materials include expanding the content corpus, refining the user experience, and exploring CRM integration for lead generation.
What should someone do if DBT GPT gives a bad answer or there is a problem with the tool?
Users should contact Publicis Sapient directly for help. Publicis Sapient says users can report errors, misunderstood questions, or other problems by reaching out for assistance. The company states that it welcomes feedback as part of its effort to improve the chatbot.
Are there rules on how DBT GPT may be used?
Yes, Publicis Sapient places clear restrictions on use of DBT GPT. Users may not use the tool for illegal, harmful, or abusive activity, for unauthorized access attempts, to reverse engineer or copy the tool, to commercially exploit it, or to create competing products. Publicis Sapient also limits DBT GPT to non-commercial use for legitimate business purposes.
Who can users contact about privacy or data rights questions?
Users can contact Publicis Sapient’s privacy team for privacy and data rights questions. The source materials direct users to the Chief Data Privacy Officer and provide the privacy email address for requests and questions. Publicis Sapient also says users can submit a request through its Subject Access Request form.
How can someone contact Publicis Sapient if they want to talk to the company directly?
Users can contact Publicis Sapient through its contact form, phone options, media inquiry route, locations pages, and careers pages. The contact page says users can submit inquiries, choose whether to sign up for future marketing communications, and explore additional contact paths such as media, jobs, and office locations. Publicis Sapient also encourages visitors to use DBT GPT if they want to learn more about how the company can meet their needs.