Navigating Privacy and Data Rights in the Age of Generative AI: What Publicis Sapient Clients Need to Know

As generative AI tools like DBT GPT become integral to digital business transformation, questions about privacy, data collection, and user rights are more important than ever. At Publicis Sapient, we are committed to responsible AI and transparent data stewardship. This guide is designed to help clients, compliance officers, legal teams, and privacy-conscious business leaders understand how personal and business data is handled when interacting with AI-powered services on our website—and what rights and choices you have.

How Publicis Sapient Handles Your Data

When you interact with our website or use tools like DBT GPT, we may collect certain types of information:

Contact Information and Identifiers: Such as your name, email address, job title, company, country, and IP address, typically when you fill out forms or sign up for communications.
Technical Data: Information about your device, browser, and how you use our website, including browsing history and online interests.
General Geolocation Data: Non-precise location information derived from your device or IP address.
Communications: Any information you share with us directly, such as through comments or queries.

We do not seek to collect sensitive personal information (such as government IDs, health data, or special categories of data) and ask that you do not provide such information when using our services, including DBT GPT.

Data Collection via Generative AI (DBT GPT)

DBT GPT is designed to answer business-related questions and improve your experience on our site. We maintain a record of prompts and responses to monitor and enhance the tool, but we do not use personal information to train DBT GPT or share your personal data with third parties for unrelated purposes. You are encouraged not to submit personal information to DBT GPT. If you have concerns about a response or wish to report an issue, you can contact us directly for assistance.

Use of Cookies and Tracking Technologies

Our website uses cookies to enhance your experience, analyze site usage, and support marketing efforts. Cookies may be strictly necessary (for site functionality), performance-related (to measure and improve site performance), functional (to remember your preferences), or targeting (to deliver relevant advertising). You can manage your cookie preferences at any time using our Cookie Settings manager. Cookies are never kept for more than 13 months on your device.

Your Rights Under Global Privacy Laws

Depending on where you reside, you have specific rights regarding your personal data:

For EU/UK Residents (GDPR)

Right of Access: Request a copy of your personal data.
Right to Rectification: Correct inaccurate or incomplete data.
Right to Erasure: Request deletion of your data (with some exceptions).
Right to Object: Object to certain types of processing, including direct marketing.
Right to Restrict Processing: Limit how your data is used in specific circumstances.
Right to Data Portability: Receive your data in a portable format.
Right to Withdraw Consent: Withdraw consent for processing at any time.

For US Residents (CCPA, CPRA, and other state laws)

Right to Know: Request details about what personal data we collect, use, and share.
Right to Delete: Ask us to delete your personal data, subject to certain exceptions.
Right to Correct: Request correction of inaccurate personal data.
Right to Opt-Out: Opt out of the sale or sharing of your personal data for targeted advertising.
Right to Non-Discrimination: You will not be denied services or charged differently for exercising your rights.
Right to Limit Use of Sensitive Data: Limit how sensitive data is used or disclosed.

For Canadian Residents

Right to Access: Request access to your personal data and information about how it is used.
Right to Correction: Request corrections to inaccurate data.
Right to Withdraw Consent: Withdraw consent for data processing at any time.

Exercising Your Rights

You can exercise your rights by submitting a request through our Subject Access Request form, emailing privacyofficer@publicisgroupe.com, or calling our dedicated privacy line. We may need to verify your identity before fulfilling your request. For marketing communications, you can opt out at any time using the unsubscribe link in our emails.

Managing Your Data and Privacy Choices

Cookie Preferences: Adjust your cookie settings at any time via the Cookie Settings manager on our website.
Marketing Communications: Opt out of marketing emails using the unsubscribe link or by contacting us.
Do Not Sell or Share My Personal Information: US residents can opt out of the sale or sharing of their data for targeted advertising via our online form or recognized global opt-out signals.
Automated Decision-Making: You have the right to opt out of decisions made solely by automated means that have a significant effect on you.

Transparency and Security

We are committed to transparency in how we use your data. Our Privacy Policy and Cookie Policy are regularly updated and accessible on our website. We use industry-standard security measures, including firewalls and intrusion detection, to protect your data. If you believe your data has been compromised, contact us immediately.

International Data Transfers

As a global organization, your data may be transferred outside your country of residence. We ensure all such transfers comply with applicable legal requirements, including the use of standard contractual clauses for EU/UK data.

Responsible AI and Continuous Improvement

Publicis Sapient is dedicated to responsible AI practices. We do not use your personal data to train our generative AI models, and we regularly review and improve our AI tools to ensure fairness, accuracy, and non-discrimination. Feedback from users is encouraged to help us maintain high standards of service and compliance.

Contact Us

For any questions about your privacy, data rights, or our use of AI, please contact our Chief Data Privacy Officer at privacyofficer@publicisgroupe.com. You may also submit a request through our online Subject Access Request form.

Your trust is our priority. As the landscape of AI and data privacy evolves, Publicis Sapient remains committed to protecting your rights and providing clear, actionable information. We encourage you to review our Privacy Policy and Cookie Policy regularly for updates, and to reach out with any questions or concerns about your data and privacy when engaging with our AI-powered services.