Offering Summary: The Growing Demand for Seamless Content and Commerce Integration

Navigating the Challenges of Integrating AEM with SFCC

When integrating Salesforce Commerce Cloud (SFCC) with Adobe Experience Manager (AEM) Sites, businesses often face significant hurdles that impede efficiency and delay value realization. These challenges include:

• Content Sharing & Page Layout Management Limitations
  There is a limited ability to seamlessly share content inside AEM Sites with SFCC or other platforms. AEM Sites templates are primarily designed for their own managed glass, making it harder to manage page layout on the glass layer managed by a third party.
• Integration Gaps for Unified Personalization
  Current gaps in integration between SFCC and Adobe’s personalization solutions may lead to the need to manage multiple content repositories, complicating marketing efforts and customer engagement.
• Implementation Delays
  The absence of proven design archetypes and out-of-the-box (OOTB) integrations for SFCC can lead to increased implementation time, which affects the value realization for customers using AEM in a Salesforce environment.

SFCC-AEM Accelerator: Bridging Content and Commerce Seamlessly

The SFCC-AEM Accelerator provides a solution to these challenges by enabling seamless integration between content and commerce platforms. The approach includes:

• Pulling product price and stock information from SFCC
• Incorporating catalog data directly via the Universal Editor UI in a React application
• Utilizing GraphQL queries through a Universal Editor (Plugin/Relay)
• Scheduled jobs in AEM that pull the latest product and category information from SFCC
• Managing Product and Category Content Fragment Models and Content Fragments
• Enabling screen components to use category and product fragments, as well as teaser, hero, and other content fragments

An Accelerated Approach to Value Realization

• Content Authoring and Management: Streamlined processes for creating and managing content across platforms.
• Commerce Context Integration: Direct integration of commerce data into content experiences.
• Dynamic Frontend Display: Real-time updates and dynamic presentation of content and commerce data.
• Out-of-the-Box Integration Setup: Pre-built integrations to reduce implementation time and complexity.
• Advanced Personalization and Recommendations: Enhanced capabilities for delivering personalized experiences and product recommendations.
• Scalable Integration Framework: A robust framework that supports growth and evolving business needs.

What Sets Publicis Sapient and Adobe Apart

Publicis Sapient is a 12+ year Adobe partner, bringing deep experience in decoding business challenges and implementing Adobe solutions that fit your technology ecosystem. Our skilled teams offer industry expertise, extensive knowledge of the entire Adobe suite, and proven approaches to delivering measurable value quickly.

We offer several accelerators to support the creation of your personalization strategy, execution of use cases, and the building and scaling of personalization capabilities. Our complementary portfolio of customer engagement solutions supports you wherever you are in your personalization and broader customer engagement journey. Together with Adobe, we enable brands to deliver personalized omnichannel experiences and build customer loyalty that leads directly to incremental earnings and increased customer lifetime value.

Let’s Connect

For more information, visit publicissapient.com/partnerships/adobe.

Why Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain a competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.