AI-Enabled Content Supply Chains for Regulated Industries: How Financial Services and Asset Management Firms Can Accelerate Compliance and Personalization with AEM + SFCC Integration

In today’s digital-first world, financial services and asset management firms face a unique set of challenges. The need to deliver highly personalized, omnichannel experiences is matched only by the imperative to maintain rigorous compliance, auditability, and governance. As these organizations strive to meet evolving customer expectations and regulatory demands, the integration of Adobe Experience Manager (AEM) and Salesforce Commerce Cloud (SFCC) emerges as a powerful solution—especially when supercharged by AI-driven workflows and Publicis Sapient’s proven accelerators.

The Compliance and Personalization Challenge in Regulated Sectors

Unlike other industries, financial services and asset management firms must navigate a complex regulatory landscape. Every piece of content—whether a product page, marketing campaign, or customer communication—must be accurate, approved, and audit-ready. Manual, disconnected workflows and fragmented content repositories often lead to inefficiencies, increased risk, and missed opportunities for personalization.

At the same time, clients and investors expect seamless, relevant experiences across every digital touchpoint. Delivering on this expectation requires unified data, real-time content updates, and the ability to personalize at scale—all without compromising compliance.

Bridging Content and Commerce: The Power of AEM + SFCC Integration

Integrating AEM and SFCC is a strategic move for regulated industries seeking to combine robust content management with dynamic commerce capabilities. However, this integration is not without its hurdles:

These challenges are particularly acute in regulated sectors, where every delay or error can have significant compliance implications.

Publicis Sapient’s Accelerators: Streamlining Compliance and Content Velocity

Publicis Sapient addresses these pain points with a purpose-built AEM + SFCC Accelerator, designed to:

AI-Driven Workflows: Automating Approvals and Enabling Auditability

AI and generative AI (GenAI) are embedded at key points in the content supply chain to:

Real-World Impact: Case Studies in Financial Services and Asset Management

Global Asset Manager:

A leading asset manager implemented a new MarTech architecture centered on Adobe Workfront, automating compliance, creative, and marketing operations workflows. All digital assets requiring compliance approval are routed through Workfront and stored with associated metadata for audit needs. The results:

Global Investment Management Firm:

By consolidating project management and content approval workflows within Adobe Workfront, this firm eliminated redundancies and enabled seamless process re-engineering. Integration with Workfront Fusion allowed for real-time reporting and dashboards, dramatically improving efficiency and transparency. The impact:

Best Practices for Governance and Compliance

For regulated industries, governance and compliance are foundational. Publicis Sapient and Adobe address these needs by:

The Publicis Sapient Advantage

With over a decade of partnership with Adobe and deep expertise in both AEM and SFCC, Publicis Sapient brings:

Ready to Transform Your Content Supply Chain?

The future of digital engagement in regulated industries depends on the ability to deliver the right content, to the right audience, at the right time—efficiently, compliantly, and at scale. With Publicis Sapient’s AI-enabled content supply chain and AEM + SFCC integration, financial services and asset management firms can unlock new levels of agility, compliance, and personalization—turning regulatory complexity into a competitive advantage.

Connect with Publicis Sapient to learn how we can help you accelerate compliance, automate approvals, and deliver personalized, audit-ready content operations at scale.