PUBLISHED DATE: 2025-08-14 18:52:48

The Sustainable Supply Chains Survey

What do consumers care about, and what should retailers be doing to meet their sustainability priorities? To answer these questions, we surveyed 9,000 consumers across the US, UK, France, Germany, Australia, Singapore, Sweden, Denmark, and Spain to gather their perspectives.

Consumers Are Avoiding Retailers with a Negative Impact

Planning

"Consumerism" Climate Impact

Are the Days of "Retail Therapy" Behind Us?

Procurement

Product Sourcing

Will Consumers Pay More for Sustainable Products?

Consumers are willing to pay more for sustainable products, but only up to a certain point. 57% say they are willing to pay up to 10% more for sustainable products, but only 17% are willing to pay more than that.

Is "Circular Retail" the Future of Supply Chains?

Logistics

Sustainable Shipment

Retailers and consumers want more sustainable shipment options. 55% of consumers say they are more likely to buy from a retailer that offers sustainable shipment options, and 62% say they are more likely to buy from a retailer that uses sustainable packaging.

Returns Management & Inventory Planning

Returns Environmental Impact

Attitudes Toward Recycling

Some retailers are already making progress. Apparel retailers are leading the way, with 70% offering sustainable returns options, compared to 60% of grocers and 55% of B2B retailers.

Retailers and consumers want more sustainable returns options. 77% of consumers say they are more likely to buy from a retailer that offers more sustainable returns options, such as in-store drop-off or consolidated returns.

Establishing a NetZero Supply Chain Strategy

Partner with Publicis Sapient to enable NetZero Retail Strategy

LEARN MORE

INFO BOX:

GET IN TOUCH

Suz Guilin-Warren
Retail Strategy Lead
suz.guilin-warren@publicissapient.com

METHODOLOGY

Publicis Sapient surveyed 9,000 consumers across 9 countries in 2023 to ask about their attitudes toward shopping sustainably. The survey was conducted online in the US, UK, France, Germany, Australia, Singapore, Sweden, Denmark, and Spain. The sample was nationally representative of each country by age and gender. The survey was conducted in partnership with YouGov.

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