Composable Commerce on Google Cloud: Regional Success Stories in EMEA & APAC

In today’s fast-evolving retail and consumer products landscape, agility, personalization, and scalability are no longer optional—they are essential. Nowhere is this more evident than in the EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) regions, where diverse consumer expectations, regulatory environments, and omnichannel demands create unique challenges and opportunities. Publicis Sapient, in partnership with Google Cloud, is at the forefront of enabling composable commerce solutions that empower retailers and consumer brands to thrive in these dynamic markets.

Composable commerce is a modern approach that leverages microservices, APIs, and cloud-native technologies to build flexible, modular commerce architectures. This allows businesses to rapidly adapt to changing market trends, localize experiences, and scale operations efficiently. By building on Google Cloud Platform (GCP), organizations benefit from:

• Independent scalability of commerce components
• Faster speed to market for new features and channels
• Reduced maintenance costs and technical debt
• Enhanced personalization and customer engagement
• Robust security and compliance frameworks

Publicis Sapient’s composable commerce solutions on GCP are designed to address the specific needs of retailers and consumer products companies in EMEA and APAC, where digital maturity, consumer behaviors, and regulatory requirements can vary widely from country to country.

Retailers in EMEA face a patchwork of languages, currencies, and regulatory standards. The ability to localize experiences—whether through language, payment methods, or compliance with GDPR and other data privacy laws—is critical. Composable commerce on Google Cloud enables:

• Localized storefronts and payment integrations for each market
• Compliance with regional data protection and privacy regulations
• Rapid adaptation to shifting consumer trends and seasonal demands

APAC is home to some of the world’s fastest-growing digital economies, with consumers expecting seamless experiences across online and offline channels. Retailers must be able to:

• Scale quickly to meet surges in demand
• Integrate digital and physical touchpoints for true omnichannel engagement
• Leverage AI and data analytics for hyper-personalization

Google Cloud’s infrastructure, combined with Publicis Sapient’s SPEED (Strategy, Product, Experience, Engineering, and Data & AI) capabilities, provides the foundation for retailers to deliver on these expectations.

A leading grocery chain in EMEA partnered with Publicis Sapient and Google Cloud to launch a Retail Media Network (RMN) Accelerator. This solution enabled the retailer to monetize its first-party data by creating an advertising platform across its digital and physical properties. The result: over $100 million in new revenue opportunities, improved customer engagement, and a scalable blueprint for future growth. The RMN Accelerator’s composable architecture allowed the retailer to:

• Rapidly onboard new advertisers and partners
• Provide omnichannel measurement and AI-powered audience insights
• Ensure compliance with regional data privacy standards

A major retailer in APAC needed to shift from maintaining legacy commerce platforms to focusing on strategic digital development. By migrating to Google Cloud and adopting a composable commerce architecture, the retailer achieved:

• Greater speed, power, and scalability
• The ability to launch new digital experiences tailored to local markets
• Reduced operational costs and increased agility in responding to market changes

A quick-service restaurant (QSR) brand in Asia collaborated with Publicis Sapient to harness Google Cloud’s machine learning capabilities. Together, they developed a solution using custom ML algorithms to predict customer behavior and preferences, enabling:

• Advanced cluster segmentation for targeted marketing
• Personalized offers and experiences across digital channels
• Increased sales and customer loyalty through data-driven insights

Composable commerce on Google Cloud is not just about technology—it’s about transforming the entire retail value chain. Publicis Sapient helps clients in EMEA and APAC:

• Unify online and offline data for a 360-degree customer view
• Leverage AI and analytics to drive real-time personalization and smarter decision-making
• Integrate with Retail Media Networks to unlock new revenue streams
• Ensure security and compliance across all markets

Publicis Sapient’s deep industry expertise, combined with Google Cloud’s advanced technology, delivers measurable business outcomes for retailers and consumer brands. Our approach is rooted in:

• End-to-end transformation: From strategy and experience design to engineering and data, we partner with clients at every stage of their digital journey.
• Proven regional impact: Success stories across EMEA and APAC demonstrate our ability to localize, scale, and innovate in complex markets.
• Outcome-driven solutions: We focus on delivering tangible business value—whether it’s new revenue streams, improved customer engagement, or operational efficiency.

As retail and consumer products companies in EMEA and APAC navigate the next wave of digital transformation, composable commerce on Google Cloud offers the flexibility, scalability, and innovation needed to succeed. Connect with Publicis Sapient to discover how we can help you unlock new growth, deliver personalized experiences, and future-proof your business in these dynamic regions.

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