Publicis Sapient – Global Premier Partner
Google Cloud
"...Organizations that...become composable in their orientation and organize their technology and business around MACH principles can take advantage of new opportunities and pivot quickly. It’s becoming a strong differentiator."
– Kelly Goetsch, Chief Strategy Officer, commercetools
MACH: A Microservices-Based Approach
According to MACH Global Research 2024, four in five decision makers state that economic volatility has impacted their organizations’ attitude toward MACH. This has been one of the key drivers behind 85 percent of organizations increasing the percentage of their MACH infrastructure in the past 12 months.
Beyond Technology
Our composable commerce ecosystem brings together best-of-breed partners:
Ready to embrace the future of commerce?
Prepare for What’s Next with Composable Commerce on GCP
Google Cloud Platform (GCP) offers industry-leading scalability, security, and cost-efficiency for a robust composable commerce foundation.
“By 2026, 75% of organizations will adopt a digital transformation model predicated on cloud as the fundamental underlying platform.”
– Gartner
Increase operational efficiency by 25% in digital commerce platforms with GCP’s reliable, high-performance cloud computing services.
Unleashing Unprecedented E-commerce Speed and Adaptability
Tackle constant change to achieve continuous growth with composable commerce.
Harnessing AI for Unparalleled Customer Engagement in Composable Commerce
In the dynamic arena of composable commerce, mastering customer engagement is more critical than ever. Quantum Metric is at the forefront, integrating cutting-edge AI technology into its suite of solutions. This elevates businesses’ ability to gain deep insights into customer interactions and experiences, moving beyond traditional analytics to a more predictive and personalized approach. By leveraging Quantum Metric combined with AI, businesses can not only interpret user behavior but also anticipate future needs and preferences, setting a new standard in crafting customer-centric experiences.
Quantum Metric’s platform, enhanced by AI, excels in a wide range of customer engagement metrics. These include detailed analysis of user actions like clicks and scrolls, as well as advanced insights such as emotional responses and predictive behavior patterns. The AI component allows for a more nuanced understanding of customer data, enabling businesses to identify underlying trends and potential issues before they become problematic. This proactive approach ensures companies can tailor their digital environments to align closely with consumer expectations, fostering a more engaging and satisfying shopping journey.
Furthermore, the real-time analytics and machine learning algorithms of Quantum Metric offer an unparalleled advantage in the fast-paced digital commerce space. Companies can swiftly pinpoint and rectify issues, thanks to AI’s ability to analyze vast amounts of data quickly and accurately. This immediate responsiveness is vital in maintaining a seamless and engaging customer experience, where delays or glitches can significantly impact satisfaction and retention. By continually adapting and enhancing the digital experience based on AI-driven insights, businesses can maintain a competitive edge in the ever-evolving landscape of composable commerce.
“Quantum Metric has helped Lululemon systematically chip away at checkout errors, which has had a multi-tens of millions of dollars in revenue impact.”
– Danny Ryder, Chief Digital Officer, Lululemon
The Best Experience Platform for Composable Commerce
Limitless personalization. Limitless shopping experiences. Limitless ways to reach your goals.
Future-proof Digital Experiences for E-Commerce
The First Customer-Led Marketing Platform Delivering Personalized Omnichannel Campaigns and Journeys
Optimove’s approach combines marketer-led frameworks with next-generation AI, orchestrating personalized multichannel journeys that never crossfire or break. Optimove’s AI-driven orchestration platform, powered by Google Cloud, determines the best campaign for each individual customer, dynamically updating campaign content for maximum personalization and relevance. When integrated into a “Path to Purchase” context with commercetools, Contentstack, and other tools, we can define the best campaigns that drive conversions online or in-store.
Our Composable on GCP Accelerator empowers technical and business leaders to embrace change, manage complexity, and seize the opportunity of what’s next.
“What if I don’t have the budget or resources for a full replatform today?”
The beauty of composable commerce is that it doesn’t require a rip-and-replace approach. You can evolve your technology stack at your own pace, starting with the most critical components and gradually replacing legacy systems as budget and resources allow. This incremental approach reduces risk, minimizes disruption, and allows you to realize value faster.
With composable commerce on Google Cloud, you can:
Composable commerce empowers you to innovate at your own pace, ensuring you stay competitive without overextending your resources.
Let Publicis Sapient Guide You
One of the main benefits of a composable approach is that it encourages continuous incremental innovation, including the updating of the technology stack. Regardless of your current tech stack, you likely want to modernize and...
“Publicis Sapient is renowned for setting bold, achievable visions for digital transformation and helping clients keep up with the evolving technological, societal, and cultural expectations of their clients. Together, we’ll empower enterprises at the intersection of adapting to the ‘now’ and being agile enough to handle what’s next seamlessly. We’re excited to work alongside Publicis Sapient to propel the next generation of commerce.”
– Kelly Goetsch, Chief Strategy Officer, commercetools
Visit: publicissapient.com/partnerships/google
“Our focus at Publicis Sapient is to use the transformative power of digital to help improve people’s lives. By leveraging digital as a force for good for consumers, citizens, diverse groups of people, and governments, companies that are on the path to make digital their core will benefit, too, from their transformation. Our goal is to leave mankind and our planet significantly better than we found it.”
– Nigel Vaz, CEO, Publicis Sapient
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