The Role of AI and Advanced Analytics in Modern Supply Chains

In today’s fast-evolving business landscape, supply chains are no longer just operational backbones—they are strategic assets that drive resilience, agility, and growth. The convergence of artificial intelligence (AI), advanced analytics, and cloud technology is fundamentally transforming supply chain management across industries. At Publicis Sapient, we help clients unlock the next level of value by turning traditional supply chains into intelligent, data-driven value chains.

Why AI and Advanced Analytics Matter in Supply Chains

Traditional supply chains have often been fragmented, reactive, and siloed, leading to inefficiencies, rising costs, and limited visibility. The introduction of AI and advanced analytics changes this paradigm by:

Cloud Migration: The Foundation for AI-Driven Supply Chains

The migration from legacy, on-premise systems to cloud-based platforms is a critical enabler for deploying AI and advanced analytics at scale. Cloud technology provides the scalability, flexibility, and accessibility required to harness the full potential of data and AI. For example, Chevron’s supply chain transformation demonstrates the power of cloud migration:

Real-World Impact Across Industries

Energy

A major downstream energy company partnered with Publicis Sapient to unify its data and align business outcomes across a complex value chain. By implementing a custom Azure-native analytics platform, the company gained real-time insights, improved collaboration, and reduced inventory, leading to a 10% profitability improvement and the ability to capture previously invisible opportunities. Automated business functions saved time and increased operational efficiency, positioning the company to deliver $0.5B in value by 2025.

Retail

Retailers face the dual challenge of meeting rising customer expectations and managing cost pressures. AI-driven solutions—such as automated warehouse picking, omnichannel fulfillment optimization, and real-time control towers—enable retailers to:

For example, Publicis Sapient helped a leading retailer migrate to a cloud-based commerce platform, resulting in a 50% reduction in development costs, 80% decrease in on-premise expenses, and a $30M lift in holiday sales. The new platform enabled rapid enhancements and experimentation, supporting a more agile and customer-centric supply chain.

Consumer Products

A global consumer products firm worked with Publicis Sapient to launch a digital-first operating model and transform its MarTech infrastructure. By integrating data and AI across 147+ brands in 75 countries, the company improved consumer data capture, accelerated time-to-market, and increased development efficiency by 50%. This transformation empowered the business to respond quickly to changing market conditions and customer needs.

How Publicis Sapient Delivers Value

Publicis Sapient’s approach to supply chain transformation is rooted in:

Our comprehensive suite of solutions includes supply chain strategy, connected planning, intelligent fulfillment, transportation optimization, warehouse automation, and supply chain AI & data engineering. We combine deep industry expertise with advanced technology to help clients turn their supply chains into strategic assets.

The Future: Resilient, Agile, and Intelligent Value Chains

The next generation of supply chains will be defined by their ability to adapt, recover, and thrive in the face of disruption. By embracing AI, advanced analytics, and cloud technology, organizations can:

With over 30 years of digital transformation expertise and a global team of 20,000+ experts, Publicis Sapient is your partner for end-to-end supply chain transformation. Ready to unlock the next level of value in your supply chain? Connect with us to start your journey toward a smarter, more resilient future.