In today’s life sciences landscape, organizations are challenged to deliver highly personalized digital engagement while navigating a complex web of regulatory requirements. The convergence of patient and healthcare professional (HCP) expectations, stringent data privacy laws, and the proliferation of digital touchpoints demands a new approach—one that unifies data, automates compliance, and enables meaningful, compliant interactions at scale. Publicis Sapient, as a leading Salesforce partner, is at the forefront of this transformation, leveraging Salesforce Marketing Cloud, Data Cloud, and Loyalty Cloud to help life sciences organizations achieve measurable impact through compliant, personalized engagement.
Modern life sciences organizations must move beyond transactional communications to build lasting relationships with patients, HCPs, and caregivers. Yet, this ambition is often hampered by fragmented data, legacy systems, and the ever-present need to comply with regulations such as FDA, GDPR, CCPA, and HIPAA. Publicis Sapient addresses these challenges by harnessing the full power of the Salesforce platform—integrating Marketing Cloud, Data Cloud, and Loyalty Cloud to break down silos, unify data, and orchestrate omnichannel engagement that is both compliant and impactful.
Personalization begins with a unified view of the patient or HCP. Publicis Sapient leverages Salesforce Data Cloud to consolidate fragmented data from clinical, commercial, and operational sources, creating actionable profiles that power real-time, tailored engagement. This unified data approach enables organizations to:
Compliance is non-negotiable in life sciences. Publicis Sapient embeds compliance into every digital process, not as an afterthought but as a foundational element. By automating consent capture, opt-in management, and audit trails within Salesforce, organizations can confidently scale their digital engagement while meeting the highest standards of data privacy and security. For example, a global pharmaceutical client was able to communicate in seven languages across 13 countries, with processes designed to comply with both GDPR and CCPA. This not only expanded their reach but also built trust with patients and HCPs.
Personalization is a key driver of engagement and loyalty in life sciences. Publicis Sapient enables organizations to:
Loyalty in life sciences goes beyond repeat purchases—it’s about building trust and advocacy. Publicis Sapient designs and implements best-in-class loyalty solutions using Salesforce Loyalty Cloud and cross-cloud integrations. By blending transactional and non-transactional data, organizations can:
Publicis Sapient’s SPEED approach—Strategy, Product, Experience, Engineering, and Data & AI—ensures that every transformation is tailored to the unique needs of life sciences organizations. Our deep industry expertise, combined with Salesforce’s robust platform, enables us to:
As the life sciences sector continues to evolve, the ability to deliver personalized, compliant, and engaging experiences will be a key differentiator. With Publicis Sapient and Salesforce, organizations are empowered to not only meet today’s challenges but to shape the future of patient and provider engagement.
Ready to transform your life sciences organization? Connect with Publicis Sapient to discover how Salesforce-powered digital transformation can drive compliance, personalization, and patient engagement at scale.