In today’s life sciences landscape, digital transformation is not just a competitive advantage—it’s a necessity. Pharmaceutical, biotechnology, and healthcare organizations are under mounting pressure to deliver personalized, compliant, and omnichannel engagement at scale. The convergence of stringent regulatory requirements, rising patient and healthcare professional (HCP) expectations, and the proliferation of digital touchpoints demands a new approach. Publicis Sapient, as a leading Salesforce partner, is at the forefront of this evolution, helping life sciences organizations unlock measurable business and patient outcomes through unified data, automated consent management, and advanced analytics.
Modern life sciences organizations must move beyond transactional interactions to build meaningful, lasting relationships with patients, HCPs, and caregivers. Publicis Sapient leverages Salesforce Marketing Cloud and Data Cloud to break down data silos, creating unified profiles that enable real-time, personalized engagement at every stage of the patient journey. By consolidating fragmented data into a single source of truth, organizations can:
A global pharmaceutical company partnered with Publicis Sapient to implement Salesforce Marketing Cloud, formalizing campaign and journey management. This enabled Patient Services Ambassadors to engage new patients over the phone and send personalized, compliant emails in real time, welcoming them to the brand journey. The result was improved regulatory compliance, global alignment across brands, and a more engaging, patient-centric experience.
Regulatory compliance is non-negotiable in life sciences. Publicis Sapient’s approach ensures that compliance is embedded into every digital process, not bolted on as an afterthought. By automating consent capture, opt-in management, and audit trails within Salesforce, organizations can confidently scale their digital engagement while meeting the highest standards of data privacy and security. For example, a global pharmaceutical client was able to communicate in seven languages across 13 countries, with processes designed to comply with both GDPR and CCPA. This not only expanded their reach but also built trust with patients and HCPs.
Personalization is a key driver of engagement and loyalty in life sciences. Publicis Sapient enables organizations to:
A global biopharmaceutical company, new to Salesforce, worked with Publicis Sapient to create a connected experience for both HCPs and patients. The solution supported the launch of life-changing products for conditions such as ADHD, Parkinson’s, and Epilepsy, while delivering on the organization’s mission to improve health outcomes through better engagement and support.
Loyalty in life sciences goes beyond repeat purchases—it’s about building trust and advocacy. Publicis Sapient designs and implements best-in-class loyalty solutions using Salesforce Loyalty Cloud and cross-cloud integrations. By blending transactional and non-transactional data, organizations can:
A leading retailer, supported by Publicis Sapient, transformed its loyalty program by integrating Salesforce solutions. The result was increased sign-ups, higher engagement, and a 6% uplift from dormant to active subscribers, with targeted campaigns achieving a 31% open rate.
Publicis Sapient’s SPEED approach—Strategy, Product, Experience, Engineering, and Data & AI—ensures that every transformation is tailored to the unique needs of life sciences organizations. Our deep industry expertise, combined with Salesforce’s robust platform, enables us to:
As the life sciences sector continues to evolve, the ability to deliver personalized, compliant, and engaging experiences will be a key differentiator. With Publicis Sapient and Salesforce, organizations are empowered to not only meet today’s challenges but to shape the future of patient and provider engagement.
Ready to transform your life sciences organization? Connect with Publicis Sapient to discover how Salesforce-powered digital transformation can drive compliance, personalization, and patient engagement at scale.