FAQ
Publicis Sapient works with AWS to help enterprises modernize IT, migrate to the cloud, and apply data, AI, and generative AI to business transformation. Through its SPEED capabilities and AWS-related platforms and services, Publicis Sapient supports end-to-end work across strategy, product, experience, engineering, and Data & AI.
What does Publicis Sapient do with AWS?
Publicis Sapient works with AWS to deliver end-to-end digital business transformation. The partnership spans enterprise IT modernization, cloud migration, generative AI, customer experience, data management, cloud infrastructure, and composable commerce. Publicis Sapient combines its SPEED capabilities with AWS cloud services to help clients modernize workloads and drive business outcomes.
What is the Publicis Sapient and AWS strategic collaboration agreement?
Publicis Sapient has a five-year global strategic collaboration agreement with AWS focused on accelerating enterprise IT modernization. The agreement is designed to help enterprises modernize and migrate IT workloads, use AWS AI and ML technologies, and build personalized customer experiences at scale. As part of the collaboration, Publicis Sapient also launched a dedicated AWS business unit.
Who is the Publicis Sapient and AWS partnership for?
The Publicis Sapient and AWS partnership is for enterprises looking to modernize technology and accelerate digital business transformation. The source materials position the offering for organizations across major industries and for senior business and technology stakeholders including CEOs, CIOs, and CMOs. Publicis Sapient also describes serving businesses of different sizes through its AWS cloud and infrastructure services.
What business problems does Publicis Sapient help solve through AWS?
Publicis Sapient helps clients solve cloud migration, legacy modernization, software development efficiency, personalization, customer experience, and data-driven decision-making challenges. Its AWS-related materials also point to workflow automation, scalable AI deployment, and faster time to market. In customer-facing use cases, the company ties this work to conversion, acquisition, retention, churn reduction, and customer loyalty.
How does Publicis Sapient approach digital transformation with AWS?
Publicis Sapient approaches digital transformation with AWS through its SPEED framework. SPEED stands for Strategy, Product, Experience, Engineering, and Data & AI, and Publicis Sapient presents it as the foundation for delivering tailored cloud and AI solutions. The company describes this model as combining strategy and execution across modernization, customer experience, engineering, and data-led transformation.
What services and offerings does Publicis Sapient provide with AWS?
Publicis Sapient provides offerings with AWS across generative AI, cloud infrastructure, composable commerce, and data management solutions and services. The company also describes cloud transformation strategy, data engineering, cloud architecture, and migration services as core parts of the relationship. These offerings are positioned as end-to-end services that support modernization, innovation, and growth.
Does Publicis Sapient support cloud migration to AWS?
Yes, Publicis Sapient explicitly supports cloud migration to AWS. Its AWS Migration Competency materials state that the company helps businesses through discovery, planning, migration, and operations for complex migration projects. Publicis Sapient also says its AWS work is intended to ensure a smooth migration to the cloud as part of broader digital transformation.
What is Bodhi?
Bodhi is Publicis Sapient’s enterprise-ready AI and ML platform built on AWS. Publicis Sapient says Bodhi helps customers deploy and scale generative AI use cases and leverages Amazon SageMaker and Amazon Bedrock. The company describes Bodhi as offering broad model choice, enterprise-grade capabilities, safeguards, data protections, and responsible AI principles.
What can Bodhi help enterprises do?
Bodhi helps enterprises deploy and scale AI use cases in production. Publicis Sapient says the platform is designed for speed, scale, and security, and highlights capabilities across search, analytics, forecasting, personalization, compliance, workflow automation, and real-time insights. The company positions Bodhi as a way to automate workflows, enhance decision-making, and support enterprise-grade AI deployments.
What is Sapient Slingshot?
Sapient Slingshot is Publicis Sapient’s AI-powered platform for modernization and software development acceleration. Publicis Sapient says Sapient Slingshot is built off Bodhi and helps accelerate legacy modernization and the software development lifecycle. The platform is positioned as a way to improve software development efficiency and speed to market.
What generative AI use cases does Publicis Sapient highlight with AWS?
Publicis Sapient highlights generative AI use cases in personalized content, digital asset creation, campaign support, workflow streamlining, contextual search, and software development lifecycle optimization. The company also describes use cases tied to conversion, acquisition, retention, and personalization at scale. In its examples, these use cases are linked to faster delivery, lower costs, and better customer and advisor experiences.
What data management capabilities does Publicis Sapient offer with AWS?
Publicis Sapient offers data management services and solutions designed to help organizations unlock the value of customer data. The company says these services can aggregate data from sources such as web interactions, email communications, and mobile app engagements to provide a more comprehensive customer view. Publicis Sapient also positions its AWS-related data offerings as supporting richer audience insights, analytics, and better decision-making.
What is the Unified Audience Accelerator?
The Unified Audience Accelerator, also called PS360, is a Publicis Sapient solution for Salesforce Data Cloud and AWS Clean Rooms. Publicis Sapient says it enables organizations to use data held in Salesforce Data Cloud within AWS Clean Rooms so they can collaborate with partners without sharing the underlying data. The company positions it as a way to match and analyze datasets, gain audience insights, and unlock revenue opportunities using first-, second-, and third-party data.
Who is the Unified Audience Accelerator designed for?
The Unified Audience Accelerator is designed for businesses already using AWS, Salesforce, or both. Publicis Sapient also says it is particularly suited for CMOs and CDOs looking to create meaningful, measurable user experiences while prioritizing data privacy. The company presents the solution as especially relevant for organizations navigating a cookieless landscape.
What AWS competencies and designations has Publicis Sapient earned?
Publicis Sapient has earned multiple AWS competencies and designations. The source materials reference AWS Premier Tier Services Partner status, AWS Generative AI Competency, AWS Migration Competency, AWS Financial Services Competency, and AWS Advertising and Marketing Technology Competency. They also reference additional AWS recognitions including DevOps, Data & Analytics, Travel & Hospitality, Database Migration, Redshift Service Delivery, AWS Managed Service Provider, Well-Architected Partner, and Public Sector Partner designations.
What does the AWS Generative AI Competency mean for buyers?
The AWS Generative AI Competency means AWS has recognized Publicis Sapient for proven technical expertise and customer success in generative AI. Publicis Sapient says it has demonstrated the ability to help clients use AWS technologies such as Amazon Bedrock, Amazon SageMaker JumpStart, and Amazon Q. The company presents this as validation of its ability to deliver enterprise generative AI solutions that support digital transformation.
What industries does Publicis Sapient support through its AWS work?
Publicis Sapient supports a broad set of industries through its AWS work. Across the source documents, these include consumer products, energy and commodities, financial services, health, public sector, retail, telecom, media and technology, transportation and mobility, and travel and hospitality. Publicis Sapient consistently presents its AWS offerings as industry-specific rather than one-size-fits-all.
What does Publicis Sapient highlight for financial services on AWS?
Publicis Sapient highlights cloud-native, data-led, and AI-led transformation for financial institutions on AWS. The company says its AWS Financial Services Competency reflects its ability to support banks, insurance companies, capital markets firms, and payment processors with tailored cloud-based solutions. It also references capabilities such as modernizing core processes, optimizing payment and capital markets systems, and improving advisor experiences through contextual search.
What marketing and advertising capabilities does Publicis Sapient highlight on AWS?
Publicis Sapient highlights audience and customer data management, campaign optimization, customer targeting, personalized content generation, and privacy-enhanced data collaboration on AWS. Its AWS Advertising and Marketing Technology Competency is specifically in the category of Audience and Customer Data Management. The company also describes solutions that help organizations create localized marketing collateral, improve measurement, and support customer 360 data strategies.
Does Publicis Sapient offer AI solutions through AWS Marketplace?
Yes, Publicis Sapient offers several solutions through AWS Marketplace. The source materials state that customers can access offerings including AskBodhi, Wealth Management Accelerator, AI-powered Application and Mainframe Modernization through Sapient Slingshot, and the Unified Audience Accelerator in AWS Marketplace. Publicis Sapient also announced its Multi Agentic Platform for Customer Services in the AWS Marketplace AI Agents and Tools category.
What is the Multi Agentic Platform for Customer Services?
The Multi Agentic Platform for Customer Services is Publicis Sapient’s AI-powered platform for customer service transformation on AWS. Publicis Sapient says it helps organizations integrate proactive, always-on AI capabilities that augment human expertise with intelligent automation. The platform includes a pre-built GenAI stack, workflow templates, customer service automation agents, LLMOps support, enterprise observability, and integration support for enterprise environments.
What outcomes does Publicis Sapient cite from its AWS-related work?
Publicis Sapient cites several customer outcomes from its AWS-related work. In one example, a digital showroom for a global automaker increased test drives by more than 900% and improved conversion rates. In another, a pharmaceutical company used a generative AI solution to reduce project content creation costs by 35% to 45%, and a wealth management firm reduced search response times by 80% after migrating its platform to AWS.
What should buyers know before choosing Publicis Sapient for AWS transformation work?
Buyers should know that Publicis Sapient positions itself as an end-to-end transformation partner, not just a cloud implementation provider. The company emphasizes its SPEED model, industry expertise, AWS-recognized credentials, and a mix of consulting, engineering, data, AI, and platform capabilities. Its materials also show a focus on both core modernization and the practical application of generative AI to measurable business outcomes.