In the rapidly evolving landscape of healthcare and life sciences, organizations face a unique set of challenges: stringent regulatory requirements, the imperative for data privacy, and the need to deliver better patient outcomes while driving operational efficiency. Publicis Sapient, in strategic collaboration with Amazon Web Services (AWS), is at the forefront of addressing these challenges—empowering healthcare and life sciences organizations to unlock the full potential of cloud and AI-driven transformation.
Publicis Sapient’s five-year global strategic collaboration agreement with AWS brings together deep industry expertise and advanced cloud technologies to accelerate digital business transformation. This partnership leverages Publicis Sapient’s SPEED methodology—Strategy, Product, Experience, Engineering, and Data & AI—alongside AWS’s robust cloud, AI, and machine learning services. The result is a suite of industry-specific solutions designed to modernize legacy systems, automate critical workflows, and enable secure, compliant data collaboration at scale.
Healthcare and life sciences organizations operate in one of the most regulated environments, where data privacy, security, and compliance are non-negotiable. At the same time, the sector is under pressure to innovate—improving patient outcomes, accelerating research, and delivering personalized experiences. Publicis Sapient and AWS address these needs through:
A leading global pharmaceutical company partnered with Publicis Sapient to deploy a scalable generative AI solution on AWS for personalized marketing content generation. This solution automated the creation and localization of marketing collateral—including banner ads, emails, and digital sales presentations—across multiple languages and markets. The impact was significant:
By leveraging AWS’s advanced AI services and Publicis Sapient’s Bodhi platform, the company was able to efficiently repurpose and localize content, accelerating international expansion while maintaining strict compliance standards.
Healthcare providers are often burdened by manual clinical documentation, which can detract from patient care and increase the risk of errors. Publicis Sapient has implemented AI-powered automation solutions that streamline clinical documentation workflows, freeing up clinicians’ time and improving accuracy. These solutions harness AWS’s secure cloud infrastructure and advanced AI capabilities to:
The result is improved operational efficiency, higher clinician satisfaction, and ultimately, better patient outcomes.
Data collaboration is essential for advancing research, improving care coordination, and driving innovation in healthcare and life sciences. However, privacy concerns and regulatory constraints often limit the ability to share and analyze sensitive data. Publicis Sapient’s Unified Audience Accelerator (PS360), available on AWS Marketplace, enables organizations to securely collaborate on data without exposing underlying patient information. Key benefits include:
This approach empowers healthcare organizations and life sciences companies to unlock new insights, optimize campaigns, and improve patient engagement—all within a secure, governed environment.
Publicis Sapient’s SPEED methodology is central to delivering successful digital transformation in healthcare and life sciences:
By integrating these capabilities, Publicis Sapient ensures that every solution is tailored to the unique needs of healthcare and life sciences organizations—delivering measurable business and clinical outcomes.
Publicis Sapient’s leadership in industry cloud transformation is recognized by leading analysts and clients alike. The company has been named a Market Leader in Industry Cloud Services by HFS Research and a Leader in the IDC MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment. Clients consistently cite Publicis Sapient’s high-quality personnel, deep industry knowledge, and ability to deliver secure, compliant, and innovative solutions as key differentiators.
As the healthcare and life sciences sector continues to evolve, the need for secure, compliant, and innovative digital solutions has never been greater. Publicis Sapient, in partnership with AWS, offers the expertise, technology, and industry insight to help organizations modernize, automate, and unlock new value—improving patient outcomes and driving operational excellence.
Ready to transform your healthcare or life sciences organization? Connect with Publicis Sapient’s experts to discover how tailored cloud and AI solutions can help you meet regulatory demands, protect patient data, and accelerate your digital journey.