PUBLISHED DATE: 2025-08-14 12:45:27
Retail Media Network Accelerator
What Does It Deliver?
Publicis Sapient’s RMN Accelerator is a differentiated solution designed to uncover new high-margin revenue streams, accelerate time-to-value, and reduce risk in a cookieless world. It provides the foundation for a Retail Media Network (RMN), enabling retailers to monetize consumer and product data by establishing an advertising platform across their digital and physical properties. The RMN Accelerator lowers the barrier to entry for media networks, increasing their presence among both large and long-tail advertisers.
The Solution Provides:
- An omnichannel web application and dashboard to measure performance across campaigns, audiences, budgets, and pacing
- Customer data activation and measurement, with legal and privacy-compliant data infrastructure enabled for signal loss and cookie deprecation (Big Query and Ads Data Hub) mitigation capabilities
- GenAI-enabled Audience Explorer and Creative tools
- Configurable features, such as customer logos, data sets, API endpoints, and IAM
- Key pre-built reports, including post-campaign Wrap Up and in-progress measurement
- A robust Blueprint reference technology architecture to scale a Retail Media Network
- A cloud consumption calculator to quickly determine value
What Functions Does It Cover?
ACTIVATION
- Campaign integration, orchestration, and execution
CUSTOMER 360 VIEW
- Unified customer view and audience segmentation
ANALYTICS
- Return on ad spend, click-through rate (CTR), and other KPIs
IDENTITY RESOLUTION
- Private client clean rooms and co-ops with deterministic and probabilistic matching
ENTERPRISE INTELLIGENCE
- Integration with Google Marketing Platform tools and Looker for generating actionable insights
Consumption Potential
- Cloud consumption potential: $250K–$1M+
- Total GCP consumption and GMP licensing: $5M–$10M+
Client Revenue Potential
- Retailers with $10B in revenue have an incremental revenue potential of $100M–$150M
Let’s Connect
Sharonyka Kumar
Group Vice President, Global Head of Google Practice
Google_Partner@publicissapient.com
For more information, visit publicissapient.com.
About Publicis Sapient
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain a competitive advantage in an increasingly digital world. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and deep industry knowledge, this enables us to deliver meaningful impact to our clients’ businesses by reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.
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