Regional Deep Dive: Data-Driven Healthcare Transformation in Europe and LATAM
Unlocking Healthcare’s Next Era with Data, Strategy, and Salesforce-Powered Solutions
Healthcare and life sciences organizations across Europe and Latin America (LATAM) are at a pivotal crossroads. The sector faces mounting pressures: regulatory complexity, fragmented systems, and the rising demand for personalized, compliant patient engagement. As digital transformation accelerates globally, the unique challenges and opportunities in these regions require tailored strategies—ones that align data, technology, and business objectives to deliver measurable improvements in patient outcomes, compliance, and operational efficiency.
Publicis Sapient’s proven data strategy and transformation expertise, as demonstrated in our work with leading healthcare innovators, is uniquely positioned to help organizations in Europe and LATAM navigate this complexity. By leveraging value alignment labs and Salesforce-powered solutions, we empower healthcare leaders to break down silos, ensure privacy, and deliver smarter, more effective engagement—at scale and with measurable impact.
Region-Specific Challenges: Europe and LATAM
Europe: Navigating GDPR and Complex Regulatory Environments
European healthcare organizations operate under some of the world’s strictest data privacy and regulatory frameworks, most notably the General Data Protection Regulation (GDPR). This environment demands:
- Rigorous data governance and privacy controls to ensure compliance and build patient trust.
- Unified data strategies to break down silos across hospitals, clinics, and digital health platforms.
- Personalized, omnichannel engagement that respects consent and privacy at every touchpoint.
LATAM: Overcoming Fragmentation and Driving Digital Maturity
In Latin America, healthcare systems are often fragmented, with disparate data sources and varying levels of digital maturity across public and private sectors. Key hurdles include:
- Integrating siloed data from multiple providers, insurers, and government agencies.
- Establishing scalable, compliant digital infrastructure in markets with diverse regulatory requirements.
- Enabling consistent, patient-centric engagement across urban and rural populations, often in resource-constrained environments.
Publicis Sapient’s Approach: Value Alignment Labs and Salesforce-Powered Transformation
Value Alignment Labs: Rapid, Outcome-Driven Alignment
Our Value Alignment Labs are collaborative discovery workshops—customizable for in-person or virtual delivery—designed to rapidly align your Salesforce and AI investments with your organization’s strategic objectives. These labs bring together cross-functional teams (clinical, IT, compliance, operations, and patient experience) to:
- Assess your current data and digital landscape.
- Identify and prioritize high-impact use cases, from patient engagement and care coordination to regulatory reporting and personalized communications.
- Develop a clear, actionable roadmap with measurable milestones, ensuring rapid progress toward your desired outcomes.
This approach is especially powerful in regions with complex regulatory or operational environments, such as Europe’s GDPR landscape or LATAM’s fragmented systems. By focusing on stakeholder collaboration and tailored use case mapping, Value Alignment Labs ensure that every transformation initiative is both compliant and outcome-driven.
Salesforce-Powered Solutions: Unifying Data, Personalizing Engagement, Ensuring Compliance
Publicis Sapient leverages the full power of the Salesforce platform—including Health Cloud, Marketing Cloud, Data Cloud, and Loyalty Cloud—to:
- Unify patient and provider data from disparate sources, creating a 360-degree view while maintaining strict privacy and regulatory compliance.
- Enable real-time, personalized engagement across all channels, ensuring every message is relevant, timely, and tailored to the recipient’s needs and preferences.
- Embed robust data governance and privacy controls, so organizations can confidently innovate without risking compliance.
- Orchestrate omnichannel patient journeys, integrating digital, mobile, and in-person touchpoints for a seamless experience.
Real-World Impact: Measurable Outcomes Across Regions
Europe: GDPR-Compliant, Patient-Centric Transformation
- Global Pharmaceutical Company: By implementing Salesforce Marketing Cloud and formalizing campaign and journey management, a leading pharma client unified brands and created a cohesive, GDPR-compliant marketing approach across Europe. Automated processes ensured adherence to opt-in rules, while personalized communications improved patient understanding and satisfaction.
- Digital Pharmacy Modernization: In European markets, Publicis Sapient has helped healthcare providers redesign digital pharmacy experiences, improving user satisfaction, increasing adoption of digital services, and reducing dependency on call centers—all while ensuring compliance with regional privacy laws.
LATAM: Breaking Down Silos and Scaling Engagement
- COVID-19 Vaccine Awareness: A global pharmaceutical client leveraged Salesforce to communicate in seven languages across 13 LATAM countries, facilitating ongoing, personalized communications and capturing engagement insights. The solution, built with privacy and compliance at its core, enabled scalable, repeatable outreach in diverse regulatory environments.
- Operational Excellence in Mental Health: In partnership with Stride, a major mental health charity, Publicis Sapient delivered innovative technology solutions that streamlined operations, improved patient outcomes, and enabled consistent, compliant engagement across multiple service locations.
Addressing the Most Pressing Needs in European and LATAM Healthcare
1. Patient Engagement and Personalization
With over 75% of patients expecting a personalized touch across every interaction, our approach enables:
- Higher patient engagement and satisfaction
- Improved retention and loyalty
- More effective outreach and education campaigns
2. Regulatory Compliance and Data Privacy
Our solutions focus on:
- Establishing robust data governance frameworks
- Leveraging Salesforce’s built-in compliance features and trust layers
- Ensuring all data initiatives meet GDPR, HIPAA, and local LATAM regulatory standards
3. Unified Data and Operational Efficiency
By breaking down data silos and enabling secure, privacy-compliant data sharing and analytics, organizations can:
- Streamline workflows and automate routine processes
- Free up staff for higher-value work
- Enable a 360-degree patient view for better care coordination
4. Omnichannel Patient Journeys
We help map and orchestrate seamless patient journeys across web, mobile, and in-person channels, integrating messaging platforms like WhatsApp for real-time, persistent communication.
Why Publicis Sapient?
- Deep Healthcare and Life Sciences Expertise: Our teams understand the regulatory, operational, and patient-centric nuances of both European and LATAM markets.
- Proven Salesforce and AI Leadership: As a top-tier Salesforce partner with 15+ years of digital transformation experience, we bring best-in-class technical and strategic capabilities.
- Outcome-Driven, Measurable Results: Every engagement is designed to deliver tangible business outcomes—whether it’s improved patient engagement, streamlined compliance, or operational efficiency.
- Accelerated Time to Value: Our Value Alignment Labs and Salesforce-powered solutions deliver actionable roadmaps and quick wins, ensuring your organization sees measurable impact in weeks, not months.
Ready to Transform Healthcare in Europe or LATAM?
Healthcare and life sciences organizations in Europe and LATAM face unprecedented complexity—but also unprecedented opportunity. With Publicis Sapient’s data-driven strategy, value alignment labs, and Salesforce-powered solutions, you can confidently align your digital investments with your most critical goals: better patient outcomes, regulatory compliance, data privacy, and operational excellence.
Connect with our experts today to schedule your Value Alignment Lab and take the next step toward a more connected, efficient, and patient-centric future—wherever you operate.