In today’s rapidly evolving digital landscape, the integration of artificial intelligence (AI) into experience design and delivery is not just a trend—it’s a strategic imperative. Publicis Sapient stands at the forefront of this transformation, leveraging AI to create more personalized, efficient, and emotionally resonant experiences for both customers and employees. Through visionary leadership, a human-centered approach, and a proven track record of innovation, Publicis Sapient is redefining what it means to deliver value in the age of AI.
Publicis Sapient’s commitment to AI-driven experience transformation is underscored by strategic leadership appointments. The recent addition of Mahin M. Samadani as Senior Vice President, Experience AI Growth, marks a pivotal moment in the company’s journey. Samadani, with nearly 30 years at the intersection of design, business, and technology, brings a wealth of expertise in translating emerging technologies into business impact and human delight. His role is dedicated to accelerating growth in AI- and experience-led digital business transformation, working closely with Co-Chief Experience Officers Abby Godee and Jennifer Kilian.
This leadership team embodies Publicis Sapient’s belief that AI and experience are at the heart of its SPEED model—Strategy, Product, Experience, Engineering, and Data & AI. By connecting emerging technology with a human-centered approach, the company ensures that innovation never loses sight of the people it serves.
At Publicis Sapient, the integration of AI is always guided by a human-centered philosophy. The company’s experience practice is built on the principle of putting people at the center of transformation. This means designing AI solutions that keep humans in the loop, driving both innovation and efficiencies at scale. The goal is not just to automate, but to enhance the quality of interactions, foster emotional connections, and deliver meaningful outcomes for customers and employees alike.
This approach is evident in the company’s work across industries. For example, Publicis Sapient has partnered with leading brands to deliver personalized customer experiences at scale, such as enabling Salesforce customers to engage with their audiences on WhatsApp. The award-winning Renault Plug Inn platform, a peer-to-peer network for EV drivers, showcases how AI and experience design can create entirely new value propositions and ecosystems.
Publicis Sapient’s leadership in AI-driven experience transformation is consistently recognized by industry analysts and clients alike. The company has been named a Leader in multiple IDC MarketScape reports, including Worldwide Experience Design Services and Employee Experience Consulting Services. Clients commend Publicis Sapient for its ability to combine creativity, design, and technology to drive business and experience transformation.
Feedback highlights the firm’s strengths in value creation, design excellence, and the quality of its people. Clients also note Publicis Sapient’s focus on integrating people considerations into digital transformation, ensuring that automation and process design enhance—not diminish—human outcomes. This balance between technology and empathy is a hallmark of the company’s approach.
Publicis Sapient’s AI-driven solutions are making a tangible impact for clients worldwide. By harnessing data and AI, the company helps organizations unlock new opportunities, drive operational excellence, and create innovative products and services. Recent client work includes:
These initiatives are supported by proprietary tools and platforms, such as Marcel (an AI-powered personal assistant for practitioners) and the Digital Transformation Index (DTI), which help clients develop data-driven visions and roadmaps for digital excellence.
As organizations worldwide embrace the era of AI, Publicis Sapient is uniquely positioned to guide them from imagination to realization. The company’s blend of design, technological prowess, and strategic vision enables clients to build and scale a new generation of digital products and services. With AI and experience at the core, Publicis Sapient is helping businesses become more relevant, efficient, and emotionally connected to the people they serve.
The future of experience transformation is AI-powered and human-centered—and Publicis Sapient is leading the way.
Ready to explore how AI-driven experience transformation can elevate your business? Connect with Publicis Sapient’s experts to start your journey.
For more information, visit publicissapient.com.