Australia stands at a pivotal moment in its journey to become a world-leading digital economy by 2030. As organizations across the country embrace this ambition, Publicis Sapient is at the forefront, driving digital business transformation and experience innovation for leading enterprises and government agencies. With a deep commitment to the region and a proven track record of delivering impact, Publicis Sapient is uniquely positioned to help Australian organizations unlock new opportunities, harness the power of AI and data, and create meaningful experiences for customers and citizens alike.
At the helm of Publicis Sapient’s Australian operations is Angela Robinson, Country Managing Director, whose extensive experience in consultancy and digital transformation is shaping the company’s strategic direction in the region. Robinson leads multidisciplinary teams that leverage Publicis Sapient’s SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—to deliver client and customer impact, value, and growth. Her leadership is instrumental in supporting Australia’s tech-driven transformation and positioning the country as a leader in AI and GenAI adoption.
Complementing this vision is Gavin Seewooruttun, VP and Data and AI Lead for Australia. Seewooruttun brings over two decades of expertise in AI, analytics, and digital innovation, having previously led large-scale AI teams and transformative programs for major financial institutions, government departments, and retailers. His focus is on helping organizations harness AI and data to transform customer experiences, drive operational excellence, and create new revenue streams—key pillars for Australia’s digital future.
Publicis Sapient’s impact in Australia is evident across retail, banking, and government sectors. The company partners with prominent retailers such as Endeavour Group and Wesfarmers, leading banks, and federal and state government agencies spanning justice, education, customer service, human services, and regional community portfolios. These collaborations are not just about technology implementation—they are about reimagining business models, creating new digital services, and delivering experiences that matter.
For retailers, Publicis Sapient’s expertise in commerce platform innovation and co-innovation services has been recognized globally. The company helps clients navigate the rapidly evolving retail landscape, implementing digital commerce strategies that drive business outcomes and customer engagement. In banking, Publicis Sapient’s data-driven approach enables financial institutions to modernize operations, enhance customer centricity, and unlock new growth opportunities. For government clients, the focus is on digital service delivery, citizen engagement, and operational efficiency—empowering agencies to better serve the public in a digital-first world.
Publicis Sapient’s SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—is the foundation of its approach to digital business transformation. In Australia, these capabilities are tailored to address the unique challenges and opportunities of the local market:
This integrated approach ensures that Australian clients benefit from global best practices, local expertise, and the latest advancements in AI and digital technology.
Publicis Sapient’s leadership in digital business transformation and experience innovation is consistently recognized by industry analysts and clients alike. The company has been named a leader in multiple IDC MarketScape and Gartner reports, with clients commending its innovation, creativity, technical expertise, and ability to deliver tangible business value. In Australia, this reputation is reinforced by strong partnerships and successful outcomes across sectors.
As Australia accelerates toward its 2030 digital economy vision, Publicis Sapient remains a trusted partner for organizations seeking to lead in the digital age. By combining global expertise with local insight, and by infusing AI and data-driven strategies into every engagement, Publicis Sapient empowers Australian businesses and government agencies to innovate, grow, and make a meaningful impact on customers and citizens.
With Angela Robinson and Gavin Seewooruttun guiding the way, Publicis Sapient is not only supporting Australia’s digital transformation ambitions—it is helping to shape the very future of the nation’s digital economy.