In today’s rapidly evolving B2B landscape, manufacturers, wholesalers, and distributors face a new set of digital commerce challenges. Business buyers now expect the same seamless, personalized, and data-driven experiences they encounter as consumers—yet the B2B purchasing journey is far more complex, involving multiple stakeholders, intricate product catalogs, and integration with procurement and supply chain systems. Publicis Sapient’s intelligent digital shelf, automation, and predictive analytics capabilities are uniquely positioned to help B2B organizations meet these expectations, drive profitable growth, and unlock new value across every touchpoint.
The digital shelf is no longer just a B2C battleground. For B2B organizations, it represents the sum of every digital interaction a business buyer has with your brand—from search and product discovery to procurement integration and post-purchase support. Winning on the B2B digital shelf means:
B2B commerce is inherently complex. Buyers often manage large, configurable orders, require custom pricing, and expect integration with their own procurement platforms. Key challenges include:
Our methodology is built on four core capabilities, tailored for the unique needs of B2B organizations:
We provide daily product intelligence and real-time dashboard alerts, enabling you to measure and enhance product positioning, pricing, and performance. Competitive benchmarking and market share estimation empower you to act quickly on emerging trends and opportunities—whether it’s identifying a gap in your product assortment or responding to competitor out-of-stock events.
Our predictive intelligence models prioritize next-best actions for sales growth. For B2B, this means identifying which products to promote to specific accounts, when to trigger replenishment offers, and how to optimize contract pricing based on real-time demand signals. Advanced search optimization ensures your products are easily found by buyers, even in complex catalogs.
Automation is essential for scaling B2B digital commerce. We integrate with your product information management (PIM), digital asset management (DAM), and procurement systems to ensure content consistency and streamline workflows. Automated triggers can notify your sales team when a key account’s preferred product is low in stock, or launch targeted campaigns when competitors are unable to fulfill orders.
We break down operational silos between sales, marketing, and fulfillment teams, ensuring a unified approach across all channels. Our composable, API-driven architecture allows you to integrate new capabilities—such as AI-powered recommendations or advanced inventory visibility—without disrupting existing systems.
Predictive analytics is a game-changer for B2B commerce. By harnessing real-time data from across your ecosystem, you can:
Sonepar, a global leader in electrical distribution, needed to put digital at the heart of its operations and connect over 170 operating companies. Publicis Sapient created “Spark,” a modular digital platform that fosters collaboration, knowledge exchange, and co-creation. The synchronized omnichannel platform connects customers and associates, delivering frictionless experiences and enabling perfect orders. The result: 100% frictionless omnichannel experiences, 170 companies connected, and rapid scaling from MVP to full deployment in just over a year.
A leading equipment rental company faced a broken web reservation platform and needed a flexible, scalable solution to drive efficiencies and revenue. Publicis Sapient implemented a dynamic, component-driven architecture, fully automating processes and integrating with Adobe Commerce and Azure. The result was a strong channel shift from offline to online reservations, freeing sales teams to focus on growth, increasing user search activity, and boosting average order value by 8%—with a 12% overall revenue uplift.
With decades of experience in digital business transformation, Publicis Sapient is the partner of choice for manufacturers, wholesalers, and distributors seeking to modernize their B2B commerce. Our SPEED capabilities—Strategy and Consulting, Product, Experience, Engineering, and Data—combined with deep industry knowledge, enable us to deliver measurable impact:
Ready to transform your B2B digital commerce? Connect with Publicis Sapient to discover how intelligent digital shelf, automation, and predictive analytics can help you exceed buyer expectations, optimize operations, and drive sustained growth.