Digital Commerce Offering Summary

Solving Digital Transformation Challenges

Analyze, measure, and enhance product strategy to drive profitable growth. Our approach focuses on three key pillars: Availability, Discoverability, and Conversion. These elements work in a cyclical relationship, each feeding into the other, with their intersection resulting in profitable growth.

Intelligent Digital Shelf: The Power of Predictive Intelligence and Automation

Our methodology is built on four core capabilities:

1. Analyze
   Measure and enhance product positioning, pricing, and performance. We provide daily product intelligence and real-time dashboard alerts to inform your decisions. Our tools estimate Amazon market share and compare your sales and market share to the competition.
2. Anticipate
   Leverage predictive intelligence to prioritize the next-best actions for sales growth. Our advanced models identify granular, specific actions to focus your business and improve engagement. The search optimizer suggests quick fixes to product names and keywords, enhancing searchability, ranking, and sales, so consumers can easily find what they need.
3. Automate
   Optimize sales, marketing, and operations workflows with intelligence-based triggers. Integrate features with your digital asset management (DAM) or product information management (PIM) systems to ensure content consistency across all markets. Automated alerts notify you when competitors are out of stock, enabling you to run ads and capture new customers in real time.
4. Enable
   Use intelligence to create value and growth for your organization. We help eliminate operational silos between brick-and-mortar and online sales teams, removing impediments in both physical stores and digital commerce marketplaces, regardless of your digital maturity.

Actionable insights drive faster growth.

How We’ve Made an Impact

Kraft Heinz Company

The imperative for change:

• Loss of market share for a category-leading product prompted a need to regain share from competitors.
• Sought the capability to anticipate competitor out-of-stock events to target marketing during those windows.

The transformative solution:

• Implemented Profitero’s Shelf Intelligent Media integration with Pacvue to automatically increase budgets when competitors were out of stock.
• Once live, campaigns ran two hours longer on average, and return on ad spend increased by 12%.

The business impact:

• 28% increase in new-to-brand orders
• 25% higher ad-attributed sales
• 5% increase in paid share of voice on the most frequently searched category keyword

Henkel

The imperative for change:

• Sought to grow e-commerce market share globally, focusing on North America, Asia-Pacific, and Europe.
• Identified opportunities to modernize digital shelf approaches with Profitero.
• Needed to empower local teams with insights on consumer engagement and improvement opportunities across retailers.

The transformative solution:

• Built country-specific scorecards with Profitero to track digital shelf KPIs impacting sales growth: in-stock availability, share of search, star rating and reviews count, and product content quality.
• Profitero analytics provided a single source of truth, tracking daily performance KPIs for 60+ retailers and enabling daily SKU-level improvements.

The business impact:

• 27% increase in traffic
• 24% increase in units sold
• 2x e-commerce growth in multiple countries

Mid-Size Toy Company

The imperative for change:

• Needed cost-effective strategies to stand out against dominant Amazon brands with significant marketing budgets.
• Sought to capitalize on competitor supply issues for increased market visibility.

The transformative solution:

• Used Profitero’s Availability analytics to identify a competitor’s out-of-stock event during the holiday season.
• Increased bids on the product keyword and purchased sponsored ads to capture the waiting audience.
• Continued working with Profitero to leverage out-of-stock data for bidding and campaign optimization.

The business impact:

• $100k+ in sales within 10 days of campaign launch
• 10% incremental sales gain in 10 days

What Sets Publicis Subsidiary Profitero Apart?

Our intelligent tools help you prioritize next-best actions to optimize sales, whether the issue is search, content, process, or inventory. Key outcomes include:

• Enhanced operational visibility through comprehensive intelligence
• Improved outcomes by correcting content and refining search terms
• Data-driven understanding of shopper behavior and conversion optimization
• Faster time to market and sales increases of up to 50%
• Identification of pack sizes that drive higher sales

Let’s Connect

For more information, visit publicissapient.com/solutions/digital-commerce.

Why Publicis Sapient

Since 2010, Profitero has led the way in e-commerce analytics, with technology pioneered by the data scientists and engineers behind Google’s search indexing and IBM’s Watson AI platform. Profitero processes half a billion product data points daily, enabling brands to measure and improve their e-commerce performance.

Publicis Sapient is a digital business transformation company partnering with global organizations to create and sustain competitive advantage in an increasingly digital world. Our SPEED capabilities—Strategy and Consulting, Product, Experience, Engineering, and Data—combined with a culture of curiosity and deep industry knowledge, allow us to deliver meaningful impact by reimagining the products and experiences customers truly value. Our agile, data-driven approach equips clients for change, making digital the core of their business. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.