Building a Globally Connected Salesforce Practice for Enterprise Transformation

Enterprise transformation rarely happens in a single market. Large organizations are often trying to modernize customer engagement, operations and digital experiences across regions that differ in language, regulation, customer behavior and industry dynamics. That reality demands more than technical platform expertise. It requires a partner that can combine local market understanding with the ability to orchestrate complex programs at global scale.

Publicis Sapient has built its Salesforce practice with exactly that challenge in mind. What began as a focused effort to strengthen Salesforce capability in Europe has evolved into a more globally connected model spanning Europe, MENA and ANZ. Across each region, Publicis Sapient has added a distinct layer of capability—expanding enterprise Salesforce scale in Europe, deepening multilingual and localized cloud expertise in the Middle East and North Africa, and strengthening advanced multi-cloud, MuleSoft and Salesforce Industries delivery across Australia and New Zealand.

Taken together, these moves reflect a deliberate approach to growth: build meaningful regional strength, connect it to a broader digital business transformation model and create a practice that helps multinational clients move faster with greater confidence.

The journey began with Sapient.i7, a joint venture launched to help large enterprises in Europe leverage Salesforce technology for digital transformation. From the start, the objective was practical and outcome-oriented: combine Salesforce capabilities across marketing, commerce, sales and service with Publicis Sapient’s broader strengths in strategy, experience, engineering and data-led transformation.

That move gave Publicis Sapient an effective way to scale Salesforce talent and services in Europe while supporting large organizations looking to improve how they engage customers across the full journey. In 2020, Publicis Sapient fully acquired Sapient.i7 and brought it into a new global Salesforce practice. This was more than a structural change. It established a stronger foundation for delivering Salesforce-powered transformation on a truly global scale.

Europe became the launchpad for a model that continues to shape the practice today: develop deep regional expertise, integrate it into a broader transformation capability and use that combined strength to create greater value for clients.

The next major step came in the Middle East and North Africa through the acquisition of Changi Consulting, a leading Salesforce partner in the region. Based in Dubai, Changi brought more than market presence. It added one of the region’s most established Salesforce teams, including fully Salesforce-certified experts drawn from multiple countries and able to serve clients in many languages.

That localized capability matters in a region where transformation programs must reflect cultural nuance, market complexity and diverse operational environments. Changi also brought broad cloud expertise across major industries and business functions, with successful delivery across retail, consumer goods, automotive, health, telecommunications and financial services. With hundreds of projects completed across the GCC and wider MENA region, the addition strengthened Publicis Sapient’s ability to support organizations that need both regional credibility and the backing of a global transformation partner.

For clients, this means Salesforce programs can be shaped with a more contextual understanding of local realities while still benefiting from the scale, rigor and connected delivery model of Publicis Sapient. In MENA, local relevance is not an add-on. It is central to successful execution.

In Australia and New Zealand, the acquisition of Tquila ANZ extended the model further. Headquartered in Sydney, with teams in Brisbane, Melbourne and Canberra, Tquila ANZ brought a decade of experience delivering multi-cloud Salesforce solutions. Its strengths in Vlocity, Salesforce Industries and MuleSoft added important depth for organizations managing complex transformation agendas and integration-heavy environments.

Those capabilities are especially valuable in sectors where transformation must connect customer experience, operational modernization and industry-specific processes. Tquila ANZ brought proven experience across federal government, healthcare and the private sector, along with strong knowledge in financial services and technology, media and telecommunications.

By bringing Tquila ANZ into the business, Publicis Sapient strengthened local Salesforce capability in ANZ while also reinforcing its global distributed delivery model. Clients in the region gained access not only to specialist Salesforce knowledge, but to a broader transformation partner with capabilities spanning strategy, customer experience, human-centered design, engineering, data and AI.

Each regional expansion added something different. Europe provided the foundation for enterprise Salesforce scale. MENA added localized, multilingual cloud expertise in a strategically important market. ANZ expanded advanced multi-cloud, integration and industry-specific depth.

But the real story is not simply geographic growth. It is integration.

Publicis Sapient has connected these capabilities into a broader Salesforce practice designed for enterprise complexity. That gives clients access to regional specialists, certified practitioners and transformation leaders who can work together across borders rather than in isolated local teams. It also means Salesforce can be positioned not as a standalone implementation, but as part of a larger digital business transformation agenda.

For enterprises operating across regions, this model helps solve a common tension. On one side is the need for consistency: shared platforms, connected data, scalable delivery and clear governance. On the other is the need for adaptability: local language requirements, regional regulations, market-specific customer expectations and industry realities that vary from one geography to the next. Publicis Sapient’s globally connected Salesforce practice is built to address both.

As Salesforce environments grow more complex, organizations increasingly need support that spans multiple clouds, industry solutions, data, AI and connected platforms. They also need programs that align technology decisions to business outcomes—improving customer engagement, enabling commerce, modernizing service, streamlining operations and accelerating time to value.

That is where Publicis Sapient’s broader digital business transformation capability becomes important. Through its SPEED capabilities—Strategy, Product, Experience, Engineering and Data & AI—the company helps clients connect Salesforce investments to wider transformation priorities. The result is a more joined-up approach that links platform delivery with business strategy, customer-centered design and measurable impact.

For multinational organizations, this creates a practical advantage. A company standardizing engagement across EMEA can draw on teams with regional expertise and global coordination. A public sector organization in Australia can access specialized cloud and integration capabilities while benefiting from broader transformation support. A business expanding in the Gulf can work with practitioners who understand the region’s linguistic and operational needs without sacrificing enterprise scale.

Publicis Sapient’s Salesforce growth across Europe, MENA and ANZ reflects a clear strategic belief: the strongest enterprise transformation partners are those that can pair deep regional capability with connected global execution.

From the Sapient.i7 foundation in Europe to the addition of Changi Consulting in MENA and Tquila ANZ in Australia and New Zealand, Publicis Sapient has built a practice that blends local market insight, specialist cloud expertise and end-to-end transformation capability. For enterprise clients, that means a Salesforce partner equipped not just to implement technology, but to orchestrate meaningful transformation across regions, industries and business functions.

In a world where transformation is both global and deeply local, that combination matters. And it is what makes a globally connected Salesforce practice a powerful model for delivering lasting business impact.

Relevant Links

• Publicis Sapient, Publicis Groupe’s digital transformation company, acquires Tquila ANZ to further expand its Salesforce capabilities globally
• Why Salesforce-Led Transformation Is Accelerating in Australia and New Zealand
• Public Sector and Healthcare Transformation in ANZ
• Turning Salesforce into an integrated platform strategy for growth
• Faire de Salesforce un levier de transformation à l’échelle européenne (Europe)
• De la implementación a la transformación: una estrategia Salesforce conectada para América Latina (LATAM)
• Publicis Sapient, Publicis Groupe’s digital transformation company, acquires Tquila ANZ to further expand its Salesforce capabilities globally