FAQ
Publicis Sapient helps banks pursue digital business transformation through strategy, product, experience, engineering, and data and AI capabilities. Its banking work combines consulting, modernization, research, and implementation support, with a strong focus on customer-centric experiences, core modernization, cloud, and the growing role of AI in banking.
What does Publicis Sapient do for banks?
Publicis Sapient helps banks plan and execute digital transformation. Its banking teams support strategy, product, experience, engineering, and data and AI initiatives to help banks modernize operations, build customer-focused products and services, and deliver business-wide change. The company positions this work around creating a digital-first future at speed.
Who is Publicis Sapient’s banking offering designed for?
Publicis Sapient’s banking offering is designed for financial institutions pursuing digital transformation. The source materials refer to retail banks, commercial banks, regional and community banks, business banking leaders, and broader financial services organizations. Publicis Sapient also references work across North America, EMEA, APAC, Australia, and other regional markets.
What problems is Publicis Sapient helping banks solve?
Publicis Sapient helps banks address legacy technology, siloed data, slow delivery, rising customer expectations, and pressure to improve efficiency. The materials also highlight challenges such as regulatory complexity, budget constraints, lack of operational agility, and difficulty moving from isolated pilots to enterprise-wide transformation. In several places, the content frames the goal as improving both customer experience and business outcomes.
What is Publicis Sapient’s approach to banking transformation?
Publicis Sapient’s approach is its SPEED framework: Strategy, Product, Experience, Engineering, and Data & AI. The company describes this as a holistic, customer-centric way to move from idea to build and from experimentation to scaled transformation. The approach is presented as business-led, measurable, and tailored to each bank’s context.
How does Publicis Sapient help banks improve customer experience?
Publicis Sapient helps banks improve customer experience by designing customer-centric, omnichannel journeys and using data to better understand customer needs. The source content emphasizes personalized services, seamless digital experiences, proactive support, and journeys that combine digital convenience with human connection. It also highlights experience design across mobile, web, contact center, and branch touchpoints.
How does Publicis Sapient use AI in banking transformation?
Publicis Sapient positions AI, machine learning, and generative AI as major accelerators of banking transformation. The source materials describe AI being used to improve operational efficiency, personalize experiences, automate routine work, support fraud detection, streamline onboarding, enhance compliance processes, and enable proactive customer engagement. Publicis Sapient also emphasizes the challenge of scaling AI from pilots to enterprise-wide adoption.
What does Publicis Sapient say is the biggest challenge in adopting Gen AI in banking?
Publicis Sapient says regulatory compliance is the biggest challenge in adopting generative AI in banking. The materials also mention budget constraints, operational agility, legacy technology, data privacy, model transparency, and organizational silos as related barriers. Publicis Sapient frames governance, guardrails, and threat modeling as important parts of responsible adoption.
How does Publicis Sapient help banks move from AI experimentation to scale?
Publicis Sapient helps banks move from experimentation to scale by tying AI initiatives to business value, modernizing data and technology foundations, and using agile, cross-functional delivery models. The content stresses the importance of unified data, cloud-native architectures, governance, and change management. Publicis Sapient also describes helping banks embed AI into workflows and broader digital business transformation rather than treating it as a standalone pilot.
Why does Publicis Sapient emphasize data in banking transformation?
Publicis Sapient emphasizes data because it presents data as essential to personalization, AI, and enterprise-wide transformation. The source materials repeatedly connect strong data foundations with real-time insights, unified customer views, tailored recommendations, and scalable AI models. Publicis Sapient also links data modernization to better customer understanding and to faster, more relevant decision-making.
How does Publicis Sapient help banks modernize their core systems?
Publicis Sapient helps banks modernize core systems by moving them away from legacy architectures toward modern, cloud-based or cloud-native platforms. The source content says legacy cores stifle innovation, raise maintenance costs, and limit agility. Publicis Sapient positions core modernization as a way to unlock data, increase resilience, enable faster innovation, and support new customer experiences.
What role does cloud play in Publicis Sapient’s banking work?
Cloud plays a foundational role in Publicis Sapient’s banking transformation work. The company describes cloud as more than infrastructure, calling it an engine for digital transformation that supports better customer experiences, growth, agility, and innovation. Publicis Sapient also links cloud to core modernization, real-time data access, AI enablement, and scalable platform delivery.
Can Publicis Sapient help banks launch new products or even build a new bank?
Yes, Publicis Sapient says it helps banks design, build, launch, and scale new banking products and services. The source materials also state that it can help build a new bank in as little as six months and create new banking products five times faster using its methodology. More broadly, the company positions itself as helping clients build banks, platforms, and customer-focused services.
Does Publicis Sapient support retail banking as well as commercial banking?
Yes, Publicis Sapient supports both retail and commercial banking. The materials include retail banking content focused on tailored digital journeys and Gen AI, as well as commercial banking content focused on shifting from product centricity to solving customer needs. Publicis Sapient also references research and case material across business banking, mortgages, onboarding, and trade finance.
What research does Publicis Sapient offer for banking leaders?
Publicis Sapient offers the Global Banking Benchmark Study and related banking research. The study is described as a longitudinal program launched in 2021 to track the priorities, goals, and challenges of digital transformation in financial services. Additional materials include regional infographics, retail banking reports, commercial banking reports, customer banking reports, and business banking research.
What is the 3rd Global Banking Benchmark Study about?
The 3rd Global Banking Benchmark Study focuses on how AI is shaping the next wave of banking transformation. Publicis Sapient says the study draws on insights from 1,000 senior banking leaders across global economies and examines topics such as AI integration, future AI plans, digital transformation goals, barriers to transformation, customer experience drivers, and strategic moves to accelerate progress. The study also states that banks are shifting from “doing more” to “doing better” under tighter budgets.
What key themes does Publicis Sapient highlight from its banking research?
Publicis Sapient highlights AI adoption, customer experience, operational efficiency, data foundations, agility, and cloud modernization as recurring themes. Its research also points to barriers such as regulation, budgets, workforce and organizational change, and legacy technology. Across several documents, Publicis Sapient argues that successful banks combine modernization with customer-centric design and clear business value.
Does Publicis Sapient provide regional banking insights?
Yes, Publicis Sapient provides regional banking insights. The source materials mention regional views and infographics for markets including the UK, Germany, the USA, the Middle East and Africa, France, Australia, Canada, Sweden, and Southeast Asia. Publicis Sapient also discusses how transformation priorities and barriers differ across regions, including differences in customer expectations, regulatory pressures, and operational challenges.
What outcomes does Publicis Sapient claim from its banking transformation work?
Publicis Sapient claims outcomes such as faster product delivery, improved operational efficiency, more personalized customer experiences, stronger resilience, and reduced time to market. Specific examples in the source materials include straight-through onboarding, real-time customer insights, faster rollout of digital products, cost savings, and better support for innovation. The company consistently links these outcomes to modernization, data, AI, and agile delivery.
What examples of banking transformation does Publicis Sapient share?
Publicis Sapient shares examples including work with Siam Commercial Bank, Nationwide, OSB Group, AGTB, Deutsche Bank, and a leading Thai bank. The examples describe outcomes such as cloud adoption, faster onboarding, unified digital platforms, new digital products and services, AI and machine learning platform development, and faster innovation cycles. In one case, a leading Thai bank is described as achieving full-scale digital transformation in 12 weeks.
How can a bank engage with Publicis Sapient?
A bank can engage with Publicis Sapient by downloading reports, booking a workshop, scheduling a one-to-one meeting, or contacting one of its banking leaders. The source materials mention options to discuss benchmark study findings, get deeper analysis related to a specific bank, and explore tailored solutions. Publicis Sapient also lists regional contacts for North America, EMEA, APAC, and Australia and New Zealand.