In today’s financial services landscape, delivering hyper-personalized digital experiences is not just a competitive edge—it’s a business imperative. Customers expect seamless, relevant interactions across every channel, while regulators demand rigorous compliance and data security. For banks, insurers, and asset managers, the challenge is clear: how to orchestrate personalized engagement at scale, without compromising on governance, speed, or trust.
Financial institutions operate in one of the most complex regulatory environments. Every customer interaction—whether a marketing campaign, product recommendation, or service update—must adhere to strict standards for privacy, auditability, and brand consistency. At the same time, digital-first competitors and rising customer expectations are raising the bar for real-time, tailored experiences.
Digital Experience Platforms (DXPs) like Adobe Experience Manager (AEM) have emerged as the foundation for meeting these demands. By unifying content management, data, analytics, and workflow automation, DXPs empower financial organizations to:
Publicis Sapient’s work with leading global financial institutions has revealed three proven DXP architectural patterns:
For organizations managing multiple brands or regions, a standard AEM deployment enables rapid rollout of new sites and microsites. Decoupling front-end and back-end activities allows teams to evolve experiences independently, while retaining robust authoring and compliance controls. Multi-tenant architectures support creative independence within a shared, governed platform.
When customer journeys span marketing, product discovery, and transactional experiences, an experience-driven pattern is preferred. Here, AEM’s editorial capabilities are combined with data and business applications from core systems (such as CRM or transactional platforms) via scalable APIs. This enables unified, compliant experiences—whether a customer is researching investment options or submitting a loan application—while maintaining rigorous approval and audit trails.
For institutions with complex, high-volume needs—such as global asset managers or insurers operating across multiple jurisdictions—a microservices-based, composable DXP architecture offers maximum agility. Decoupling presentation, orchestration, and data layers allows organizations to scale individual components independently, support rapid experimentation, and future-proof platforms against evolving regulatory and business requirements.
Automated workflows are essential for balancing speed and compliance. Modern DXPs, especially when integrated with tools like Adobe Workfront, enable:
For example, a top global asset manager partnered with Publicis Sapient to implement a new MarTech architecture centered on Adobe Workfront. This enabled the routing of all digital assets through compliance workflows, with metadata-driven storage and easy retrieval for audits. The result: over 36,000 projects migrated, $700K+ in cost savings, and a 209% increase in content velocity—all while maintaining rigorous compliance.
A leading asset manager reduced the time to launch new websites by 89%—from months to just one month per site—by implementing a unified DXP with automated compliance workflows. Standardized processes ensured every site met brand and regulatory standards, while reducing costs and enabling rapid introduction of new content.
By consolidating project management and content approval workflows into a single platform, this firm eliminated redundancies, improved process automation, and gained real-time visibility into key metrics. The integration of Workfront Fusion enabled seamless reporting and compliance tracking, supporting thousands of projects and users across global teams.
Personalization at scale is only possible with robust data governance. Modern DXPs, especially when integrated with platforms like Adobe Experience Platform, unify first-, second-, and third-party data to create real-time customer profiles—while enforcing privacy, consent, and regulatory controls. Features such as:
ensure that every customer interaction is both relevant and compliant, reducing operational risk and building the trust that is foundational to financial relationships.
With over a decade of experience implementing Adobe solutions for financial services, Publicis Sapient brings:
Our approach combines strategy, experience design, engineering, and data to deliver platforms that not only meet today’s demands but are ready for tomorrow’s opportunities.
Financial services organizations that embrace a modern DXP can move faster, operate more efficiently, and deliver the personalized, compliant experiences customers expect. With Publicis Sapient as your partner, you can unlock the full potential of your digital investments—building trust, accelerating growth, and staying ahead in a highly regulated, high-value sector.
Discover how Publicis Sapient can help you architect and implement a DXP tailored to your compliance, speed, and personalization needs.