Asia Pacific (APAC) is a global epicenter for financial innovation, where rapid digital adoption, diverse economies, and a rising middle class are reshaping the future of banking and insurance. As the region’s financial services sector accelerates its digital transformation, customer experience (CX) has emerged as the defining battleground for differentiation and growth. Publicis Sapient stands at the forefront of this evolution, partnering with leading banks and insurers to deliver rapid, compliant, and customer-centric transformation tailored to APAC’s unique landscape.
Southeast Asia is home to a vast unbanked and underbanked population—three out of four people lack sufficient access to financial services. This presents a significant opportunity for banks and insurers to develop accessible, digital-first offerings that reach new customer segments. The proliferation of smartphones and the rise of digital challenger banks are setting new standards for seamless, mobile-first experiences. In Australasia, the focus is shifting toward life-integrated finance, with established banks challenged to deliver personalized, value-added services that address holistic financial well-being.
Many incumbent banks and insurers across APAC are constrained by aging core systems that stifle innovation and slow the pace of change. Modernizing these legacy platforms is essential to unlocking agility, enabling real-time data insights, and delivering the personalized experiences today’s customers demand. Cloud-native architectures and AI-driven solutions are increasingly being adopted to future-proof operations and accelerate transformation.
The competitive landscape is intensifying as digital-first entrants and fintechs redefine what “good” looks like in financial services. These challengers are raising the bar for customer experience, forcing incumbents to rethink their operating models, embrace enterprise agility, and innovate at speed. In this environment, delivering consistent, personalized, and frictionless experiences across all touchpoints is no longer optional—it’s a necessity.
Publicis Sapient partners with leading banks and insurers across Southeast Asia and Australasia to deliver transformative customer experiences. Our approach combines deep regional expertise with proven global methodologies, helping clients:
Publicis Sapient partnered with SCB TechX to launch XPlatform, a one-stop cloud and DevOps solution that accelerates the development of cutting-edge digital banking products. We also helped SCB expand its offerings with a food delivery app, Robinhood, built in just five months. This app now serves customers across Bangkok and beyond, enabling rapid feature releases and new business verticals—all while leveraging a resilient, scalable cloud infrastructure.
We delivered an innovative mobile app that puts the customer first, simplifying the banking process and enabling lightning-fast service. By unifying account types and empowering customers to manage their finances in one place, Bangkok Bank can now adapt quickly to market changes and launch new products at speed—demonstrating how digital transformation can deliver both speed and satisfaction.
By implementing a new cloud-based platform, we enabled our client to deliver industry-leading customer experiences and unlock new growth opportunities across multiple Asian markets. The result: improved agility, reduced costs, and a best-in-class digital experience for customers.
Our work in Australia focuses on elevating customer experience while driving down cost and risk. By leveraging lifecycle-led design and modern service design practices, we help banks balance operational efficiency with next-level customer engagement.
The future belongs to those who put the customer at the center of everything they do. In APAC, this means:
With over 30 years of digital innovation experience and a track record of delivering industry firsts, Publicis Sapient is uniquely positioned to help APAC financial institutions lead the charge. Our blend of strategy, design, technology, and sector expertise ensures that transformation delivers measurable value—now and in the future.
Ready to transform your customer experience and unlock new growth in Asia Pacific? Connect with our regional experts to start your journey today.