Retail and consumer goods are at the epicenter of digital disruption, with evolving consumer expectations, supply chain complexities, and the relentless pace of innovation reshaping the industry. Publicis Sapient stands at the forefront of this transformation, empowering leading retailers and consumer brands to unlock new value, drive operational excellence, and deliver exceptional customer experiences through AI-first delivery models.
Publicis Sapient’s commitment to retail innovation has been recognized globally. The company was recently named a Leader in the IDC MarketScape: Worldwide Professional Services for Retailers 2024 Vendor Assessment, a testament to its ability to deliver transformative solutions that drive growth and success for retailers. This recognition underscores Publicis Sapient’s deep industry expertise and its proven SPEED model—Strategy, Product, Experience, Engineering, and Data & AI—which enables end-to-end transformation tailored to the unique challenges and opportunities of the retail and consumer goods sector.
At the heart of Publicis Sapient’s approach is the SPEED model, an integrated framework that brings together:
This holistic approach ensures that every transformation is not only technologically advanced but also strategically aligned and human-centered.
Retailers today must deliver hyper-personalized, frictionless experiences to win and retain customers. Publicis Sapient leverages generative AI to reimagine customer engagement, from dynamic content creation to intelligent product recommendations and conversational commerce. For example, the company developed an innovative meal reveal app for a global multi-brand consumer packaged goods (CPG) company, using generative AI to drive subscription revenue from tens of thousands of users through a low-cost, high-impact digital marketing solution.
Publicis Sapient’s AI-powered platforms, such as Sapient Slingshot and Bodhi, accelerate the software development lifecycle and enable rapid deployment of generative AI use cases. These tools empower retailers to automate content creation, localize marketing at scale, and reduce time-to-market for new campaigns—delivering measurable improvements in customer engagement and operational efficiency.
Modern retail demands real-time visibility and agility across the supply chain. Publicis Sapient’s data modernization solutions help retailers break down silos, unify data sources, and leverage advanced analytics to optimize inventory, forecast demand, and enhance fulfillment. Through strategic partnerships with leading cloud providers like AWS and Google Cloud, Publicis Sapient enables retailers to migrate legacy systems, harness cloud-native AI, and build resilient, future-ready supply chains.
For instance, by integrating AI-driven analytics and cloud infrastructure, retailers can anticipate shifts in consumer demand, optimize logistics, and reduce operational costs. These capabilities are critical for navigating disruptions and maintaining a competitive edge in a rapidly changing market.
Publicis Sapient’s global delivery model unites cross-functional teams and leverages distributed talent to deliver at scale and speed. The company’s expansion in key innovation hubs, such as India’s Global Capability Centers (GCCs), positions it to support retailers with AI-first, culturally aligned delivery centers that act as engines of innovation and growth. This approach enables continuous improvement, rapid scaling of new capabilities, and seamless integration with clients’ core operations.
The retail and consumer goods sector is witnessing a surge in generative AI adoption, with applications ranging from automated customer service to intelligent merchandising and supply chain automation. Publicis Sapient’s leadership in generative enterprise services has been recognized by HFS Research, highlighting its ability to accelerate AI adoption and deliver business outcomes at scale.
Additionally, the company’s advisory-led approach to industry cloud transformation enables retailers to deploy cloud-native solutions that support omnichannel innovation, data-driven marketing, and ecosystem collaboration. This positions clients to rapidly deploy leading-edge technologies and capture new growth opportunities.
As the retail and consumer goods landscape continues to evolve, Publicis Sapient is the trusted partner for organizations seeking to lead with AI, modernize operations, and deliver exceptional customer experiences. Discover how an AI-first delivery transformation can unlock new value for your business.
Contact Publicis Sapient to start your transformation journey today.