PUBLISHED DATE: 2026-09-08 02:44:17

How to Make Embedded Banking Work: Report | Publicis Sapient

Sapient Slingshot wins Technology Breakthrough of the Year. Explore Slingshot
Sapient Bodhi ranked #1 for deep research. Explore Bodhi
Meet Sapient Sustain: context-aware AI for complex IT operations. Explore Sustain
3M lines of COBOL → clear specs in 8 weeks. Get the details

Making Embedded Banking Work

How to design and scale customer-centric banking-as-a-service products.
Open the report

In this report

The rise of embedded banking
Get the report: Build embedded banking propositions that work
Open the report

The rise of embedded banking

Embedded banking is on the march. Financial services have become a key part of the retail e-commerce experience. And thanks mainly due to the growth of payments and credit products like BNPL, embedded banking—or banking-as-a-service (BaaS)—is expected to grow by 40% annually over the next few years.
While fintechs currently dominate the conversation around embedded banking, banks are beginning to recognize the opportunities it offers in business growth and customer acquisition.
But developing embedded banking propositions demands specialized knowledge and expertise. Too often banks rush to launch new products, resulting in tired “me too” propositions that fail to meet customer expectations.
Get the report: Build embedded banking propositions that work
In this report we lay out the roadmap for success in banking-as-a-service.
Download the full report and discover: