Publicis Sapient Consumer Products

Meet ever-changing consumer demands with the right experience, technology and agility.

Know your consumers, know your business

Drive loyalty, growth and efficiency from the factory to the front door. Powered by our unique digital business transformation(DBT) methodology, we can help you better understand your consumers through end-to-end solutions, deliver the true meaning of brand loyalty and empower your people with the ability to predict the future.

• 73 % of consumers expect companies to understand their needs
• 53 % of marketing decisions are influenced by data
• 62 % would pay more for sustainable products
• 29 % expect brands to offer owned metaverse experiences

Learn more about our consumer-led insights below, or visit our 2025 Guide to Next

Lead the charge in your sector

• Luxury
  Deliver the level of service luxury customers expect via next-gen engineering and experience.
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• Food & beverage
  Turn consumer demand for D2C into a business advantage with data platforms and operating models that drive profitable growth.
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• Beauty & personal care
  Harness the power of your data across the entire supply chain to offer ever-improving recommendations and personalized products, both online and with retail partners.
• Other general consumer durables and non-durables
  Get your product and brand in front of your audience, no matter where and how they shop. Keep up with fluctuating demand and develop lifelong relationships.

Bring B2C experiences to B2B customers

Discover the strategies to give business customers B2C-style shopping experiences. Create agile B2B sales functions, connect siloed experiences, reduce friction and generate the kind of powerful insights designed to help you better understand the wants and needs of your customers.
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Solutions

A holistic approach means a complete solution. Discover how we bring together tools, accelerators and platforms to deliver speed to value.

• Digital-first organizations
• Connected data & experience
• Total commerce
• Digital operating model
  Transform your business via our trusted, comprehensive methodology.
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• Customer & employee experience transformation
  Revolutionize how your brands and consumers interact through customer-centered experiences.
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• Technology modernization
  Accelerate your ROI and find new efficiencies through innovation.
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• Journey (re)invention
  Discover a clearer path not just for your organization, but for partners and consumers, too.
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• Customer engagement
  Use data-led insights to connect, find efficiencies and grow your top line.
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• Engineering transformation
  Improve the speed, quality and value of your infrastructure.
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• Direct to consumer
  Bypass the middlemen to create frictionless shopping experiences and unlock new revenue streams.
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• B2B commerce
  Engage with new opportunities to grow your bottom line.
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• Supply chain & order management optimization
  Ensure agility from planning to procurement and production to pickup.
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Knowledge hub

Picked for You

• Client Stories
• Insights
• Insight Guide to Next 2025 Industry Trends Report
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• Insight Rethinking Your Skincare Routine? Top 5 Trends Shaping the Beauty Industry
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• Client Story L’Oréal Boosts Sales with DTC Upgrade
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• Client Story Putting Customers and Employees at the Heart of Commerce
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• Client Story How Maytag Embraced Data to Raise Customer Engagement – and Sales
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• Client Story Bang & Olufsen’s Story-led Commerce
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• Client Story Nestlé is Driving Growth Through Digital Operating Model
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• Client Story adidas Site Reliability: No Order Left Behind
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• Client Story Leading CPG Overcomes D2C Challenges
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• Client Story Top Global CP Firm Digitally Transforms
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• Explore all Consumer Products client stories
• Insight A Composable Technology for Infrastructure Modernization
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• Insight Luxury Transformation
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• Research Digital Food & Beverage Report
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• Insight Drinking Up in 2024: Top Trends Shaping the Beverage Industry
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• Insight How to Develop the Muscle of Continuous Change
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• Explore all Consumer Products insights

Accolades

Partnerships

Bring people together to increase your impact. Thanks to a number of long-term partnerships, we’re able to create bespoke solutions for every business.

• Maximize Salesforce investment with platform, data and AI.
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• Our 12-year Adobe partnership drives MarTech value and efficiency.
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• Building better supply chains together.
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• Driving a consumer engagement–focused startup accelerator program together.
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• Explore all partners

Connect with our experts

• Elizabeth Papasakelariou Consumer Products Lead
• Helen Merriott Consumer Products Lead, EMEA & APAC