Consumer products companies across Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC) are at the forefront of digital business transformation. These regions, while diverse in culture, regulation, and consumer behavior, share a common imperative: to adapt rapidly to shifting market dynamics and evolving customer expectations. Publicis Sapient partners with leading brands in these markets, helping them harness technology, data, and agile operating models to drive growth, loyalty, and operational excellence.
EMEA’s landscape is defined by a patchwork of regulatory environments, mature markets, and a growing emphasis on sustainability. European consumer products companies, for example, must navigate strict data privacy laws (such as GDPR), complex supply chains, and heightened consumer demand for sustainable products. In the Middle East and Africa, rapid urbanization and a burgeoning digital economy are creating new opportunities for direct-to-consumer (D2C) models and omnichannel engagement.
Key challenges include:
Yet, these challenges have spurred innovation. EMEA brands are leading in areas such as:
APAC is home to some of the world’s fastest-growing consumer markets and most digitally savvy consumers. The region’s diversity—from highly developed markets like Japan and Australia to rapidly digitizing economies in Southeast Asia—demands flexible, scalable solutions. Regulatory environments vary widely, and consumer behaviors are shaped by mobile-first engagement, social commerce, and a strong appetite for innovation.
Key challenges include:
APAC brands are excelling in:
Across both EMEA and APAC, agility is the cornerstone of successful digital transformation. Consumer products leaders are moving away from rigid, hierarchical structures toward agile, cross-functional teams that can test, learn, and scale innovation quickly. Publicis Sapient has helped global consumer products firms launch digital-first models of working, creating co-located agile squads that:
For example, a leading global consumer products company partnered with Publicis Sapient to implement a digital operating model across 75 countries, resulting in a 300% increase in website launch capability and a 200% faster time-to-market for innovation.
Modernizing technology is essential for consumer products companies to remain competitive. In EMEA, this often means integrating complex legacy systems and ensuring compliance with data privacy regulations. In APAC, the focus is on scalability and speed, with brands adopting cloud-native, API-first, and composable architectures to support rapid growth and innovation.
Key technology modernization strategies include:
These investments enable brands to deliver hyper-personalized experiences, optimize operations, and unlock new revenue streams—whether through D2C, B2B, or omnichannel models.
Supply chain agility is a critical differentiator in both EMEA and APAC. Brands are investing in end-to-end visibility, intelligent order management, and sustainable practices to meet consumer expectations and regulatory demands. Publicis Sapient’s work with leading food and beverage companies, for example, has enabled:
With deep roots in EMEA and APAC, Publicis Sapient combines global best practices with local market expertise. Our holistic approach—spanning strategy, technology, experience, and engineering—empowers consumer products companies to:
The future of consumer products in EMEA and APAC is digital, agile, and consumer-centric. Whether you’re looking to modernize your technology stack, build agile teams, or reimagine your supply chain, Publicis Sapient is your partner for transformation. Connect with our regional experts to discover how we can help your brand lead in a rapidly evolving marketplace—delivering the experiences, agility, and growth your consumers demand.