In today’s retail and convenience landscape, the physical store is being reimagined—not just as a point of sale, but as a dynamic, revenue-generating media channel. As digital and physical experiences converge, retailers and convenience stores (c-stores) are uniquely positioned to unlock new value from their in-store audiences. By leveraging data-driven digital signage, integrating with enterprise systems, and building robust retail media networks, these businesses can deliver personalized, measurable, and future-proof experiences that drive both engagement and profitability.
Modern consumers expect more than transactional efficiency; they seek personalized, interactive, and unified journeys across every touchpoint. Yet, many retail and c-store environments are still constrained by legacy systems and siloed digital signage, resulting in fragmented experiences and missed opportunities. The integration of real-time data, loyalty programs, and retail media networks is transforming this paradigm, turning stores into high-value media destinations for both shoppers and brand partners.
Premise, Publicis Sapient’s fully adaptable, cloud-first platform, is at the forefront of this transformation. For over a decade, Premise has enabled leading organizations to:
This flexibility allows retailers and c-stores to deploy digital signage solutions that are current, contextual, and personalized—whether for product discovery, promotions, or shopper wayfinding.
In-store audiences often surpass digital ones in both size and engagement, presenting a significant opportunity for monetization. Retailers and c-stores can leverage their own data assets—such as loyalty programs and purchase histories—to collaborate with brand partners, enabling precise targeting and connecting consumers with the perfect products at the perfect moment.
Retail media networks powered by Premise and Publicis Sapient’s expertise allow:
The integration of modern POS systems with in-store digital signage is central to creating a truly connected store. When POS and inventory data are connected to digital signage, retailers can:
This level of integration not only enhances the customer experience but also provides a powerful engine for data collection and analysis. Retailers gain a holistic view of how in-store content influences purchasing decisions, which promotions drive the most engagement, and how customer journeys unfold across channels.
Loyalty programs are a goldmine for delivering contextually relevant promotions. By tapping into loyalty data, retailers can:
For example, a c-store could use loyalty and inventory data to promote a limited-time offer on a customer’s favorite snack when they enter the store, or highlight a bundled deal on products that are frequently purchased together.
Retailers and c-stores embracing this integrated, data-driven approach are already seeing tangible benefits:
Traditional POS and signage systems are often monolithic and vendor-locked, making integration cumbersome and costly. Publicis Sapient addresses this challenge by designing and implementing open, cloud-native architectures that are inherently flexible and integration-ready. Key features include:
This approach ensures that retailers and c-stores can rapidly deploy new experiences, integrate with best-in-class hardware and software, and scale successful initiatives across their networks.
Publicis Sapient is recognized as a leader in retail transformation, with deep expertise in modernizing POS systems, integrating digital experiences, and building retail media networks. Our proven frameworks and accelerators enable retailers to:
The connected store of the future is being built today. By harnessing the power of data, real-time personalization, and retail media networks, retailers and c-stores can deliver the seamless, engaging, and revenue-generating experiences that today’s consumers demand. Connect with Publicis Sapient’s retail experts to discover how we can help you bridge digital and physical experiences, drive measurable business impact, and lead the next era of retail innovation.