In the high-stakes world of North American sports and entertainment, the in-venue experience is undergoing a digital revolution. Stadiums, arenas, and entertainment complexes are no longer just destinations for live events—they are becoming immersive, data-driven environments that engage fans at every touchpoint. At the heart of this transformation is the Premise platform, a comprehensive digital enablement solution that is redefining how venue operators, sports franchises, and entertainment brands connect with their audiences and unlock new revenue streams.
Sports and entertainment venues face a distinct set of operational and experiential challenges:
These challenges are also opportunities. By integrating digital signage, real-time data, and interactive experiences, venues can:
Premise is engineered to address the unique needs of large-scale, high-traffic environments. Its architecture consists of three core layers:
Key capabilities include:
Venues like TD Garden and Mohegan Sun are leveraging Premise to unify the fan journey. By integrating ticketing and loyalty data, digital signage can greet fans by name, display personalized offers, and guide them to their seats, concessions, or merchandise stands. Interactive wayfinding kiosks and mobile integrations help fans navigate complex venues, reducing friction and enhancing satisfaction.
Premise enables venues to deliver contextually relevant content—such as instant replays, live stats, or exclusive behind-the-scenes footage—on digital screens throughout the venue. Content can be triggered by real-time game events, weather changes, or crowd flows, ensuring that every message is timely and engaging.
With robust advertising and monetization features, Premise transforms digital signage into a high-value media channel. Venues can offer targeted sponsorship opportunities, programmatic ad placements, and branded content that leverages first-party data for precise audience targeting. This not only drives incremental revenue but also provides sponsors with measurable ROI through closed-loop reporting.
Premise’s offline capabilities and local caching ensure that critical content—such as emergency alerts, safety instructions, or sponsor messages—can be delivered even if connectivity is lost. Centralized device monitoring and real-time alerts empower venue operators to proactively manage their digital infrastructure and respond to issues before they impact the fan experience.
As fan expectations continue to evolve, the ability to deliver unified, personalized, and monetizable experiences will be a key differentiator for North American sports and entertainment venues. The Premise platform’s open, cloud-native architecture ensures:
With a proven track record in digital business transformation and deep expertise in the sports and entertainment sector, Publicis Sapient is uniquely positioned to help venue operators realize the full potential of digital in-venue enablement. Our work with leading venues demonstrates how the right platform, strategy, and partnership can:
The next era of sports and entertainment is here. By harnessing the power of the Premise platform, North American venues can deliver the seamless, engaging, and revenue-generating experiences that today’s fans demand. Connect with Publicis Sapient to discover how we can help you bridge the gap between digital and physical, and lead the future of in-venue innovation.