Accelerating Digital Transformation in EMEA & APAC Through Strategic Partnerships

Digital transformation is rapidly reshaping the business landscape across Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC). Yet, organizations in these regions face a unique set of challenges: complex regulatory environments, stringent data sovereignty requirements, and highly diverse consumer behaviors. At Publicis Sapient, we recognize that a one-size-fits-all approach is not enough. Our partnership with Microsoft, alongside a robust ecosystem of local and global technology leaders, enables us to deliver tailored, high-impact digital solutions that address the specific needs of EMEA and APAC markets.

Organizations in EMEA and APAC must contend with a patchwork of regulations, from GDPR in Europe to evolving data localization laws in Asia and the Middle East. Data sovereignty is not just a compliance issue—it’s a business imperative. Our deep expertise in Microsoft Azure and advanced cloud security ensures that client data is managed securely, in compliance with local laws, and with the flexibility to scale across borders.

Consumer expectations in these regions are equally diverse. In APAC, for example, digital adoption is accelerating, with consumers demanding hyper-personalized, mobile-first experiences. In EMEA, privacy and trust are paramount, requiring brands to deliver seamless, omnichannel journeys while maintaining strict data governance. Publicis Sapient’s SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—guides every engagement, ensuring that innovation is both sustainable and regionally relevant.

As a strategic global Microsoft Cloud Solutions Partner, Publicis Sapient brings together digital business strategy, customer experience, marketing modernization, and deep Data & AI expertise with Microsoft’s industry-leading cloud and enterprise solutions. Our joint venture, PS Hummingbird, further expands our generative AI and cloud capabilities, leveraging Microsoft Copilots, Dynamics 365, and Power Platform to deliver tailored, AI-powered solutions for sales, service, marketing, supply chain, and finance. This partnership enables us to:

• Rapidly deploy secure, compliant digital platforms across EMEA and APAC
• Unlock operational efficiencies and new business models with generative AI
• Integrate business process data for actionable insights and automation
• Support clients with end-to-end services, from strategy and planning to implementation and ongoing support

Our ecosystem extends beyond Microsoft. We collaborate with leading cloud providers (AWS, Google Cloud), fintech innovators (Mambu, Thought Machine, Form3), and customer experience leaders (Adobe, Salesforce) to deliver comprehensive, regionally tailored solutions.

In EMEA, Publicis Sapient partnered with Microsoft Azure to help launch the world’s first fully digital trade finance bank. By leveraging cloud-native architecture and agile delivery, the bank went from concept to live in a matter of months. The result: streamlined operations, rapid product launches, and a seamless digital experience for clients—while maintaining full compliance with local regulations.

A leading Asian quick-service restaurant (QSR) harnessed advanced marketing technology through our collaboration with Google Cloud. By integrating data from multiple sources and applying machine learning, the QSR personalized offers and optimized campaigns for diverse local markets, resulting in increased sales and deeper customer engagement.

A global retailer in Europe partnered with Publicis Sapient and Adobe to unify shopper data and deliver personalized, omnichannel experiences. The scalable customer data platform improved conversion rates and ensured compliance with stringent European data privacy regulations, demonstrating the value of local expertise and global technology.

Our regional success is built on strong local partnerships. By working closely with local technology providers, fintechs, and regulatory experts, we ensure that every solution is tailored to the unique market dynamics and compliance requirements of EMEA and APAC. This approach enables us to:

• Rapidly deploy digital banking and payments solutions
• Deliver hyper-personalized, omnichannel customer experiences
• Unlock actionable insights while maintaining data sovereignty and security
• Support clients with local talent, cultural understanding, and on-the-ground presence

Publicis Sapient’s regionally tailored solutions deliver tangible business value:

• Accelerated time to market: Modernizing legacy systems and adopting cloud-native solutions enables faster product launches and greater agility.
• Enhanced customer and employee experiences: Integrated data and AI drive seamless, personalized journeys across channels.
• Operational efficiency: Automation and advanced analytics reduce costs and improve decision-making.
• Business model innovation: Cloud and AI unlock new revenue streams, from digital marketplaces to data monetization and ecosystem partnerships.

Our commitment to partnership-driven transformation means we’re always at the forefront of what’s next—helping clients in EMEA and APAC not just adapt, but lead in the digital era.

Connect with our regional experts to discover how Publicis Sapient’s partner ecosystem—anchored by Microsoft and enhanced by local and global alliances—can help you achieve your transformation goals, locally and globally. Let’s reimagine what’s possible, together.

Relevant Links

• PS & Microsoft
• PS & Microsoft
• Industry Deep Dive: Generative AI and Cloud Transformation in Retail and Consumer Products
• Le pouvoir des partenariats technologiques : Accélérer la transformation digitale en Europe (Europe)
• El Poder de las Alianzas Tecnológicas: Impulsando la Transformación Digital en América Latina (LATAM)