As the digital advertising landscape undergoes seismic shifts—most notably the decline of third-party cookies—brands, retailers, and grocers are racing to unlock the value of their first-party data. The rise of Media Networks (MNs) offers a transformative opportunity: to monetize digital real estate and customer insights, attract advertisers, and create high-margin, non-linear revenue streams. Publicis Sapient, in partnership with Microsoft, is at the forefront of this revolution, helping organizations build, operate, and optimize media networks that deliver measurable business impact.
With consumer privacy expectations rising and regulatory environments tightening, traditional cookie-based ad targeting is rapidly becoming obsolete. Organizations with rich first-party data and digital touchpoints—especially in retail and grocery—are uniquely positioned to fill the gap. By launching their own media networks, these companies can:
We work closely with clients to identify their unique revenue-building potential and define a go-to-market strategy for data monetization. This includes evaluating the value of consumer and product data, understanding advertiser needs, and mapping the competitive landscape to ensure differentiation.
Leveraging Microsoft’s robust data management, AdTech, MarTech, and commerce technologies, we design and build tailored MN platforms. These platforms are secure, scalable, and future-proof, integrating seamlessly with existing systems and enabling rapid deployment. Microsoft’s trusted infrastructure ensures compliance, security, and the flexibility to adapt as regulations and market needs evolve.
Our approach unifies data across all touchpoints—online, in-store, and beyond—creating a holistic view of the customer journey. By integrating Microsoft Cleanrooms, Customer Data Platforms (CDPs), and identity solutions, we help clients reveal richer customer insights and deliver more personalized, relevant experiences. This closed-loop measurement capability allows for real-time reporting and optimization, giving both brands and advertisers the transparency they demand.
We don’t just build platforms—we help clients operate and scale their media networks. This includes connecting consumer and inventory data to the right advertisers, managing onsite and offsite operations, and driving demand across all channels. Our expertise in media sales and account management ensures that advertiser and partner relationships are nurtured for long-term success.
Our advanced analytics capabilities, powered by Microsoft Azure, enable clients to monetize the most profitable channels at the right time. We provide actionable insights that help maximize reach, optimize campaigns, and unlock the full revenue potential of the media network.
Harnessing Microsoft’s technologies, we help clients craft compelling loyalty programs that supercharge customer engagement. By identifying high-value customers and delivering personalized offers—often powered by advertisers—brands can drive repeat business and deepen relationships.
A leading US grocer, recognizing the decline of cookies and the surge in CPG digital ad spending, partnered with Publicis Sapient and Microsoft to launch a custom omnichannel media network. The solution mapped each customer’s journey from ad impression to sales capture, closing the loop on reporting and delivering real-time, actionable insights. By integrating more than 15 tools and platforms, the grocer:
The expanded network of media partners and nuanced insights enabled the grocer to completely revamp its revenue model, positioning it for continued success as the media landscape evolves.
The future of media monetization belongs to those who act now. Whether you’re a retailer, grocer, or brand with valuable first-party data, Publicis Sapient and Microsoft can help you build, scale, and optimize a media network that drives growth and competitive advantage. Connect with us to learn how our partnership can transform your data into your next great revenue engine.